Search engine optimization (SEO) managers and content marketers may be theoretically on the same team, but some of the products being launched at Content Marketing World 2017 in Cleveland this week are designed to ensure they’re on the same page. New York-based Conductor, for example, announced a new version of its SEO research platform that […]
Stick to the important stuff and get results! You hear all of the buzz about search engine optimization (SEO), and know you need to use it for your B2B business. However, with all of the different SEO companies out there clamoring for your attention, constant changes from Google, and your daily work-responsibilities, the whole process […]
There isn’t any question that content marketing is the most effective way to reach new customers. You attract traffic and can set yourself apart as a leader in your industry. In addition, you have the opportunity to give your readers useful tips on how to solve their problems. Continue reading to learn five advantages of […]
Your app is one among an estimated 2.2 million apps in the Apple App Store and, take a deep breath, another 2.5 million apps in Google Play store. How will you guarantee your apps’ discoverability in this sea of already available apps? Simply hoping users will somehow discover your app would be like living in […]
If you’re going to be doing legitimate business on the internet, then you have to get yourself right with Google. Period. You may not like it, but that’s the way it is at this point in time. Therefore, if you want to get a good business going, you have to throw it a bone. The […]
There are many things to consider when producing web content for your business, but search engine optimization (SEO) is inarguable one of the most important. Improving your SEO is absolutely vital to the success of your business. While your web content needs to be original and high quality and should include different formats and web […]
If you haven’t already done so, now is absolutely the time to start getting your digital marketing plans in place for this year, and even into next year. One of the most critical components of any good digital marketing plan is an SEO strategy. SEO is never a set it and forget it concept, because […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]
When Salesforce released its State of Marketing report, there were some numbers in there that didn’t bode well for B2B marketers. The good news is that 66 per cent of companies have a dedicated social media team, but the bad news is that roughly half of them aren’t regularly active on social media and just […]
Google’s Gary Illyes dropped the Penguin bomb on Twitter in a swift exchange with SEO Andrew Isidoro. The tweet indicates that we should expect Penguin 4.0 to come before 2015 ends. Thing is, Illyes didn’t give an exact date when asked. Anticipation of the Google Penguin updates have webmasters and SEOs scrambling. When Google rolls out […]
Excellent SEO is essential to generate quality leads, but while the B2C sector has always been strong in excelling in this arena, the B2B industry tends to lag behind. Many companies might be making fatal mistakes in their SEO techniques. Here are a few common SEO problems that B2B companies often face, and their suggested solutions. Problem […]
It would be great if we could jump online, buy a crystal ball, and use it to gain a deep understanding of customer thought and which strategies and marketing plans will lead to big wins. Unfortunately, we don’t live in that fantasy world. What we do have instead is big data, and specifically bug marketing […]
Last year JellyFish, a digital marketing agency, notice an influx of backlinks to their website in October and November. Almost 1,700 new links to their website were flagged as unnatural or suspect by their website analytics software. With the latest Google Penguin 3.0 updates that penalized websites with low-quality backlinks, the JellyFish website took a […]
Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme. With the recent release of Panda 4.1, content is — or should be — the prime focus of every small and mid-sized business’s marketing efforts in 2015. If you are among […]
Google has made a number of changes to its search algorithm over recent years that have fundamentally changed the nature of SEO. Perhaps no one is better able to tell us how to navigate this altered landscape than Neil Patel, a digital marketing consultant who has helped many major publishers such as Gawker and TechCrunch […]
This year, the search engine optimization landscape continued to evolve as we saw the release of Google Panda 4.0 algorithm, an increase in mobile marketing campaigns and increasing buzz over the efficacy of content marketing. Essentially, 2014 was an important year in the world of search optimization. What does next year have in store for […]
Have you noticed a change in the flow of traffic to your webpage lately? Some businesses have seen visitors skyrocket, while others have seen numbers plummet drastically. What you may not know is that Google’s latest algorithm, Panda 4.1, has significantly impacted the flow of organic traffic Web-wide. If you want your website to come […]
Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]
