Have you noticed a change in the flow of traffic to your webpage lately? Some businesses have seen visitors skyrocket, while others have seen numbers plummet drastically. What you may not know is that Google’s latest algorithm, Panda 4.1, has significantly impacted the flow of organic traffic Web-wide. If you want your website to come […]
Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]
The great debate among media, advertising and marketing professionals continues: Is native advertising a strong strategy? How you answer that question usually depends on where you ply your trade. The question has different meanings to different industries. Are native ads a threat? A trick? An opportunity? The future? Is it even fresh thinking or just an age-old tactic varnished with a […]
With online video display advertising poised for significant growth in the next five years, two factors are top of mind: quantity and quality. Online video, in some ways similar to television with its ability to “tell stories” that are particularly strong at creating brand awareness, is a medium unlike any other, especially for advertisers. According […]
Online advertising can be challenging enough for any startup or small business. Now that mobile penetration is gaining momentum around the world, mobile advertising is now a hot trend that won’t fade away anytime soon. But how can your mobile ad campaign reach your customers in a seamless engaging way? Mobile Marketer’s list of “the […]
If the adtechNY conference floor of this past week is any indication, adtech is stuck in the doldrums. The most interesting vendors at the show wouldn’t even be considered traditional adtech but display and data: interactive large scale visualizations and pure analytics/BI platforms (which are starting to show promise on the promise of one dashboard; […]
Move over, bots. URL masking is climbing the ranks of common fraud in the digital advertising industry. URL masking is used to trick advertisers into running their ads on sites with illicit or stolen content. Though these sites typically generate a lot of traffic, thereby boosting chargeable impressions to the advertiser, they often don’t generate […]
In a move some critics call a major overpayment, French advertising powerhouse Publicis announced Monday it will acquire marketing and consulting company Sapient for $3.7 billion US. The all-cash transaction equals $25 per share. In a press release [PDF], Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of […]
The veteran Web player announced a new cross-device ad targeting system aptly called One. AOL is combining its ad platforms such as Adap.TV and AdLearn Open Platform (AOP), by taking programmatic buying of video from Adap.TV and display and banners from AOP, as Ad Week reports. “This is really along that pathway of making life easier for marketers within […]
While smartphone use is usually cracked down on in school, math teachers now have a new problem aside from texting and Facebook. An app can solve math problems with a smartphone camera. Engadget reports on a new app, PhotoMath, which is a simple but powerful tool that can solve an equation when a user takes […]
Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]
