A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]
Is the future of digital advertising a five-second spot? Bell Media Mix announced Wednesday it would be offering its advertising partners a new product called 5on5, a unique service that provides five-second ad spots across five of its platforms, including CTV, specialty channels and radio. This move is ostensibly an industry first and could very […]
If you saw the 2013 Super Bowl, then you probably remember the Budweiser Puppy Love commercial, the one where puppy and horse make such a deep emotional bond often saved for Gary Marhsall films. You may even have shed a tear by the end, when these two unlikely soul mates defied all obstacles to reunite […]
Despite Microsoft and Yahoo’s best efforts, Google remains synonymous with search in many parts of the world. Nowhere is that more true than in Europe. Google controls about 90 percent of online search in that market and politicians are clamouring for new controls to over its search results and the company’s other services. This week the European […]
by Kay Mathews Programmatic ad buying promises “hyper-targeting abilities” and FitAd brought this burgeoning tech for marketers to wearables by inking a deal with Amtrak’s Acela Express. The train-travel company is being called by Adweek “the first known programmatic wearables ad buyer.” Travelers in Acela’s Eastern Seaboard route who are golfers on courses in that […]
Google has made a number of changes to its search algorithm over recent years that have fundamentally changed the nature of SEO. Perhaps no one is better able to tell us how to navigate this altered landscape than Neil Patel, a digital marketing consultant who has helped many major publishers such as Gawker and TechCrunch […]
In this globally-connected marketplace, it is important to find tools to help your company stay organized and connected, and apps are ideal tools due to their accessibility and rapidly evolving innovation. In a recent article in The Guardian on the top apps for boosting business productivity, the author notes that “apps for smartphones and tablets are playing […]
There’s a new offering from the Googleplex that appears small but could be seismic, released without a lot of fanfare. It’s a new way for sites to generate revenue called Google Contributor. What we know so far: What is it? It’s a type of distributed subscription model Google is calling crowdfunding (though it is not […]
This year, the search engine optimization landscape continued to evolve as we saw the release of Google Panda 4.0 algorithm, an increase in mobile marketing campaigns and increasing buzz over the efficacy of content marketing. Essentially, 2014 was an important year in the world of search optimization. What does next year have in store for […]
To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]
Programmatic buying is shaking up the digital marketing industry, even if those deep within the market don’t know it yet. As TechRadar reports, according to recent research by the IAB (International Advertising Bureau), 89 percent of European publishers, advertisers and agencies state that they believe “programmatic trading will indeed have a significant impact on digital […]
On Monday, Instagram began rolling out ads in Canada and has partnered with six key Canadian brands for launch – HBC, Air Canada, Target Canada, Travel Alberta, Sport Chek and Mercedes-Benz, according to a company press release. The Canadian launch of ads on Instagram comes almost exactly one year after the U.S. market launch and […]
Google-owned YouTube, with over 6 billion hours of video watched in a month and 100 hours of video uploaded every minute, has recently announced plans to offer a paid, ad-free version of its site to users. But the question is, how will consumers react, and how will these changes affect the advertising industry as a […]
This week, Twitter held its first “analyst day” where the company shared details of its plan for the service, its future and how it believes it will increase revenue from its users. “We want Twitter to be nothing less than the very best way to keep up with your world,” CEO Dick Costolo said at the beginning of the event. […]
Have you noticed a change in the flow of traffic to your webpage lately? Some businesses have seen visitors skyrocket, while others have seen numbers plummet drastically. What you may not know is that Google’s latest algorithm, Panda 4.1, has significantly impacted the flow of organic traffic Web-wide. If you want your website to come […]
Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]
The great debate among media, advertising and marketing professionals continues: Is native advertising a strong strategy? How you answer that question usually depends on where you ply your trade. The question has different meanings to different industries. Are native ads a threat? A trick? An opportunity? The future? Is it even fresh thinking or just an age-old tactic varnished with a […]
With online video display advertising poised for significant growth in the next five years, two factors are top of mind: quantity and quality. Online video, in some ways similar to television with its ability to “tell stories” that are particularly strong at creating brand awareness, is a medium unlike any other, especially for advertisers. According […]
Online advertising can be challenging enough for any startup or small business. Now that mobile penetration is gaining momentum around the world, mobile advertising is now a hot trend that won’t fade away anytime soon. But how can your mobile ad campaign reach your customers in a seamless engaging way? Mobile Marketer’s list of “the […]
If the adtechNY conference floor of this past week is any indication, adtech is stuck in the doldrums. The most interesting vendors at the show wouldn’t even be considered traditional adtech but display and data: interactive large scale visualizations and pure analytics/BI platforms (which are starting to show promise on the promise of one dashboard; […]
