In this globally-connected marketplace, it is important to find tools to help your company stay organized and connected, and apps are ideal tools due to their accessibility and rapidly evolving innovation. In a recent article in The Guardian on the top apps for boosting business productivity, the author notes that “apps for smartphones and tablets are playing […]
There’s a new offering from the Googleplex that appears small but could be seismic, released without a lot of fanfare. It’s a new way for sites to generate revenue called Google Contributor. What we know so far: What is it? It’s a type of distributed subscription model Google is calling crowdfunding (though it is not […]
This year, the search engine optimization landscape continued to evolve as we saw the release of Google Panda 4.0 algorithm, an increase in mobile marketing campaigns and increasing buzz over the efficacy of content marketing. Essentially, 2014 was an important year in the world of search optimization. What does next year have in store for […]
To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]
Programmatic buying is shaking up the digital marketing industry, even if those deep within the market don’t know it yet. As TechRadar reports, according to recent research by the IAB (International Advertising Bureau), 89 percent of European publishers, advertisers and agencies state that they believe “programmatic trading will indeed have a significant impact on digital […]
On Monday, Instagram began rolling out ads in Canada and has partnered with six key Canadian brands for launch – HBC, Air Canada, Target Canada, Travel Alberta, Sport Chek and Mercedes-Benz, according to a company press release. The Canadian launch of ads on Instagram comes almost exactly one year after the U.S. market launch and […]
Google-owned YouTube, with over 6 billion hours of video watched in a month and 100 hours of video uploaded every minute, has recently announced plans to offer a paid, ad-free version of its site to users. But the question is, how will consumers react, and how will these changes affect the advertising industry as a […]
This week, Twitter held its first “analyst day” where the company shared details of its plan for the service, its future and how it believes it will increase revenue from its users. “We want Twitter to be nothing less than the very best way to keep up with your world,” CEO Dick Costolo said at the beginning of the event. […]
Have you noticed a change in the flow of traffic to your webpage lately? Some businesses have seen visitors skyrocket, while others have seen numbers plummet drastically. What you may not know is that Google’s latest algorithm, Panda 4.1, has significantly impacted the flow of organic traffic Web-wide. If you want your website to come […]
Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]
The great debate among media, advertising and marketing professionals continues: Is native advertising a strong strategy? How you answer that question usually depends on where you ply your trade. The question has different meanings to different industries. Are native ads a threat? A trick? An opportunity? The future? Is it even fresh thinking or just an age-old tactic varnished with a […]
With online video display advertising poised for significant growth in the next five years, two factors are top of mind: quantity and quality. Online video, in some ways similar to television with its ability to “tell stories” that are particularly strong at creating brand awareness, is a medium unlike any other, especially for advertisers. According […]
Online advertising can be challenging enough for any startup or small business. Now that mobile penetration is gaining momentum around the world, mobile advertising is now a hot trend that won’t fade away anytime soon. But how can your mobile ad campaign reach your customers in a seamless engaging way? Mobile Marketer’s list of “the […]
If the adtechNY conference floor of this past week is any indication, adtech is stuck in the doldrums. The most interesting vendors at the show wouldn’t even be considered traditional adtech but display and data: interactive large scale visualizations and pure analytics/BI platforms (which are starting to show promise on the promise of one dashboard; […]
Move over, bots. URL masking is climbing the ranks of common fraud in the digital advertising industry. URL masking is used to trick advertisers into running their ads on sites with illicit or stolen content. Though these sites typically generate a lot of traffic, thereby boosting chargeable impressions to the advertiser, they often don’t generate […]
In a move some critics call a major overpayment, French advertising powerhouse Publicis announced Monday it will acquire marketing and consulting company Sapient for $3.7 billion US. The all-cash transaction equals $25 per share. In a press release [PDF], Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of […]
The veteran Web player announced a new cross-device ad targeting system aptly called One. AOL is combining its ad platforms such as Adap.TV and AdLearn Open Platform (AOP), by taking programmatic buying of video from Adap.TV and display and banners from AOP, as Ad Week reports. “This is really along that pathway of making life easier for marketers within […]
While smartphone use is usually cracked down on in school, math teachers now have a new problem aside from texting and Facebook. An app can solve math problems with a smartphone camera. Engadget reports on a new app, PhotoMath, which is a simple but powerful tool that can solve an equation when a user takes […]
Guest post by Adam Dawson Oh search engines; you glorious portals to millions of tidbits of information that have made settling arguments over useless facts painless. Because of you, there is a scarcity of scenarios where questions go unanswered because someone can whip their smartphone out and “Google” it. Instead of wandering through libraries, spending […]
