How this company specializes in conversion rate optimization

Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]

Canadian government giving $31.4 million to B.C. incubators, accelerators

Over the next five years, four British Columbia incubator and accelerator organizations will be given up to $31.4 million in funding from the Government’s Canada Accelerator and Incubator Program (CAIP). James Moore, Minister of Industry, is quoted as saying: “By investing in British Columbia’s incubator and accelerator organizations, we are ensuring local promising start-up businesses have the resources […]

Lessons every startup can learn from Uber

To some degree, every startup has to envy what Uber has achieved. Its elegant experience delights ride-sharing customers and disrupts an inefficient and sometimes less-than-squeaky-clean taxi industry. In just five years, it has expanded to more than 200 cities and is now valued at $17.3 billion (U.S.). What startup doesn’t want to sip from that deliciously sweet cup of […]

5 ways e-commerce sites can capitalize on Black Friday, Cyber Monday

Black Friday, falling on November 28, and Cyber Monday (December 1) are dates etched on the minds of all retailers; but how are smaller e-commerce businesses preparing for this major shopping season, and how can these businesses capitalize on a retail holiday traditionally celebrated by big box retailers? Consider the numbers for a moment. According to […]

What you need to know about the state of venture capital funding in U.S. and Canada

by Kay Mathews  Fuelling economic growth through investment in startup companies is a priority in Canada and the United States. Leaders of both nations have taken steps to reinvigorate venture capital industries in their respective countries, but the means to that end are distinctive. According to a May 6 National Venture Capital Association press release, […]

The race to zero-cost storage: a B2BNN backgrounder

Back in 1983, a MB of memory was almost $2k. Storage was a growth industry. It stayed a growth industry despite dropping prices, when in 2004 Google shook up the industry by offering a gigabyte of personal email storage for free with Gmail, then Google Drive. Dropbox and Box followed suit for business, both experiencing […]

B2BNN President Jennifer Evans

B2BNN President Jen Evans talks gender inequality in tech on TVO’s The Agenda

This week, Jennifer Evans, the president of B2B News Network, was part of a panel discussion on a TV Ontario news show discussing the gender divide in the tech industry in Canada. On The Agenda with Steve Paikin, Evans offered her insight on how tech companies are ignoring female talent and the challenges she has faced in […]

How we launched B2BNN on Twitter: Day One to two weeks

Launching a new B2B presence on social networks with zero budget and no existing web presence on a Friday night? Requires tons of patience and you won’t really see results for months, right?   Not necessarily. On September 19 2014 we launched the @b2bnewsnetwork Twitter account. We kicked off (somewhat unintentionally) at the worst time […]