Eighty three per cent of B2B marketers say the production of content is their top priority, and a nearly a third have driving sales and conversions as their primary goal, according to a study from Walker Sands released Thursday. Based on a survey of approximately 300 marketers, the report from Chicago-based agency Walker Sands, titled […]
Dan Levin is president and co-founder of ViralGains. While in his senior year of college, Dan was inspired to start ViralGains after recognizing the storytelling power of video as a medium for building authentic, meaningful connections between brands, and the people they seek to serve. ViralGains is a digital video ad platform that enables marketers […]
Showpad on Wednesday will announce an acquisition that will bring artificial intelligence-based voice recording and transcription analysis to its customer base of sales professionals as a way of boosting their productivity and effectiveness. The Chicago-based firm, whose software offers a range of sales enablement capabilities to B2B firms, said it has purchased Voicefox, a two-year […]
It’s easy to turn your attention to fresh business prospects and overlook the value of staying in touch with past clients. Although it can be tempting to look for greener pastures, maintaining client relationships in the long-term may increase the chances of more work with organizations that are familiar to you. Here are some tips […]
B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]
Video marketing might seem like an obvious choice for B2C but a less obvious option for B2B marketing. However, looking at the statistics – 73% of B2B marketers say video positively impacts ROI and 80% of online traffic is predicted to be video by 2019 – it’s an avenue that definitely needs to be explored. […]
Outsourcing content can help to make companies, like those in B2B, more versatile; getting the work done as necessary without having to directly employ staff. There are plenty of companies that can help with outsourcing. Some specialise in stock photos, others in videos. Some provide copywriting services and others provide infographics. They all work slightly […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]
Marketo’s Marketing Nation Online conference (#mktgnation) was on Wednesday. There are two things I love about this conference 1) it’s free 2) it’s online. I don’t need to spend hours traveling somewhere, and I can still pick and choose agenda items that mean something to me. It was all about strategy for me, as I […]
For the very first time, video ad campaigns running on at least two devices in Canada have exceeded the 50 percent benchmark, reports a new report from Videology, a video advertising solutions firm. According to a quarterly report on online video in Canada, 53 percent of video campaigns employed at least two devices. This includes 41 percent […]
In today’s era of fast-paced information and short attention spans, B2B firms and marketers that overlook videos may soon be left in the dirt. Telling compelling brand stories can be challenging for B2B companies. An oft-cited reason is that their products and services aren’t as “glittery” as their B2C counterparts. Nothing could be further from […]
There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]
Personalizing your B2B marketing is one of the easiest ways to cut through the noise in today’s busy marketplace. Why? Because our identities are hard-wired into our psyches (the fancy name is interpellation), and we immediately recognize ourselves when someone says our name. That’s why marketers try to personalize their content for us. They know […]
Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]
On February 1 Super Bowl XLIX will be overwhelming TV screens across North America. The sports event is a big deal to football fans, but it also brings something else that is arguably even more exciting: Super Bowl commercials. It costs $4.5 million just for 30 seconds of air time during this year’s event. We’ll see […]
Guest post by Anthony Reinhart. Reprinted with permission via News.Communitech.ca When you’ve met “the one,” you just know. This might be one of the biggest relationship clichés out there, but then, clichés wouldn’t be clichés without a good deal of truth behind them. The courtship story behind this week’s news that Vidyard had secured an $18-million Series […]
As social media continued to evolve in 2014, businesses big and small scrambled to keep pace. In these four TEDx talks, global business influencers discuss ways in which companies, employees and individuals can maximize the potential of social media. We’ve embedded the video in this article to let you watch every talk easily from just one page. […]
Twitter has now become one of the latest Internet giants to establish its own native video player. Following in the footsteps of YouTube and Facebook, the microblogging behemoth allows verified Twitter users to upload and share videos that are under 10 minutes. It is unclear when the video service will be rolled out to the entire Twitter community. […]
When it comes to leadership theory, there is an increasing cacophony of voices, each with its own prejudices and agenda, each expounding the virtues of what is often just the latest fickle fad or trend. Cutting through the din for valuable information that can actually help improve your leadership skills can sometimes seem like a […]
With online video display advertising poised for significant growth in the next five years, two factors are top of mind: quantity and quality. Online video, in some ways similar to television with its ability to “tell stories” that are particularly strong at creating brand awareness, is a medium unlike any other, especially for advertisers. According […]
