Do you want your social media spend to fund societal break-down? Advertisers should be re-thinking how they work with Facebook and other social media channels, says marketing expert Michael Wall. As testimony from Facebook whistleblower Frances Haugen about how Facebook has jeopardized public safety continues, calls to regulate the social media network are ringing more […]
B2B M&A, Product Launches and Appointments for December 10, 2020 Undoing Acquisitions: The big news in acquisitions today is about undoing them. The FTC is suing Facebook for “illegal monopolization” through acquiring WhatsApp and Instagram. The efforts come following a cooperative investigation by 46 states and 2 territories of the US. The B2B implications are […]
Not too long ago, you wouldn’t have heard about businesses trying to double or triple their sales through the usage of the internet. Thanks to the rapid developments and our unavoidable reliance on the internet, it became a core marketing channel that’s consistently used to boost the sales performances of companies. The variety and data […]
Five new emoticons have debuted where there was only “like” before. Today the thumbs up nature of what we read on Facebook changed. Our reactions to posts can now be contextualized with a rollover menu of emoticons called Love, Ha Ha, Wow, Sad and Angry. After years of posts demanding Facebook create a “dislike” button […]
You may have read about the man who used Uber, nearly got killed and still was charged $178.93. That man, Dennis Yu, chief technology officer at BlitzMetrics, presented at the recent Growth Marketing Conference in San Francisco’s Hotel Kabuki on how he targeted Uber on Facebook to get a refund and how his initiative can […]
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]
Carousel ads are 10 times more effective at getting people to click through compared to static sponsored posts on Facebook, according to a new report cited by Digiday. B2Bnn previously reported on new carousel ads introduced to Instagram and later Facebook, allowing advertisers to publish ads letting users scroll through multiple photos. According to data compiled […]
Facebook started as a desktop oriented social network/website. However, by 2011 it had to get serious about mobile or risk “the relevance of the grave,” as Nick Schrock, software engineer, Facebook, puts it. So it built apps for iPhone and other wireless devices with a hybrid approach based on HTML5 views in a native app. […]
Facebook’s ad-performance-tracking tool Conversion Lift now has a new set of features. A new feature allows advertisers to compare multiple ads and see which performs best. Facebook announced the new add-ons in a blog post, as reported byTechCrunch. Previously, the Conversion Lift tool — launched in January — allowed advertisers to see if their ads […]
A new report from Adobe shows that when it comes to getting users to click on ads, Facebook is doing a better job than YouTube and other competitors. The Q2 Social Intelligence Report from Adobe shows that more people are clicking on Facebook ads despite their falling reach. The increased effectiveness can be chalked up […]
In a major effort to improve the quality and results of its collaboration with advertising agencies, Facebook has launched a consumer research service called Facebook IQ. This month a Facebook IQ Live road show tour demonstrated the program’s strength to key ad industry players. “With more than 1.39 billion people on Facebook, spending an average […]
In a recent study of 5,000 Facebook business Pages, social media analytics company LocoWise revealed that, in March 2015, the organic reach for Pages with at least 1 million likes was at 2.27 percent. Those at the opposite end of the scale (under 1,000 likes) reached almost 23 percent of their audiences. Images and videos were […]
New research found global click-through rates on advertisements in Facebook increased 17 percent in the first quarter of 2015 compared with the fourth quarter of 2014. Year-over-year, the CTR rates are up by a whopping 260 percent. The report noted the Facebook ads analyzed had a 0.81 percent click-through rate in the first quarter. The research firm […]
Facebook Page cover photos are considered prime real estate on the social network. They are the first thing people see whenever they visit a company Page. Unfortunately, they continue being overlooked by a majority of B2B firms and marketers. Competition for a user’s attention is fierce. No matter what market you serve, chances are that hundreds […]
If Facebook is the runaway hit of the social media world, Instagram is the blockbuster for businesses. Thanks to a study by Olapic, the visual marketing platform, we can learn deeper insights into why Instagram is set to become the most powerful social media network of 2015. There are roughly 300 million Instagram users, up from 200 million in […]
At today’s f8 Facebook developer conference, founder Mark Zuckerberg announced two major changes to the Messenger app: 40 apps will be available to download within Messenger, letting users send things such as GIFs or music clips or ESPN footage to friends. Also, and most importantly to the B2B space, Messenger will soon let customers message […]
It’s a question that often plagues professionals and brand marketers alike: How frequently should content be posted on the major social media outlets, such as Facebook, Twitter, LinkedIn, Google+? We don’t want to get excessive with our posts, but we also don’t want to seem laissez-faire with our social media activity. Thanks to a collaboration between […]
A newly updated list of the most loyal brands include Air Canada, Apple, AT&T, Facebook, Domino’s, Google and many more. According to Brand Keys’ 19th Annual Customer Loyalty Engagement Index (CLEI), their index measures brands whose drivers come closest to meeting (or even exceeding) those of their respective category. The number-one company “is always the one whose […]
Facebook today revealed a new suite of tools created to help marketers better understand how ads on the social network boost their business. In a blog post, Facebook wrote they are expanding their “conversion lift measurement capabilities.” Facebook notes its advertising partners need to learn more about conversion lift because it’s the best way they can understand how ads placed […]
Facebook remains the top social network in the U.S. but its overall growth has stalled, according to a new survey conducted by the Pew Research Center. The survey revealed 71 percent of online adults in the U.S. used Facebook as of September 2014, which is the same figure as 2013. But in 2012, that figure was […]
