5 things law marketing can learn from the Kansas City Royals

I’m not a sports fan but have loved baseball since I was a pre-schooler. So I watch the World Series every year regardless of which clubs are playing. This year’s championship got me thinking about some lessons the legal marketing industry can take from the games. When the plucky Kansas City Royals, with its tiny payroll and no […]

AdTechNY 2014: the industry that programmatic ate?

If the adtechNY conference floor of this past week is any indication, adtech is stuck in the doldrums. The most interesting vendors at the show wouldn’t even be considered traditional adtech but display and data: interactive large scale visualizations and pure analytics/BI platforms (which are starting to show promise on the promise of one dashboard; […]

Snapchat looking to partner with media companies Time, Vice, BuzzFeed

Snapchat is looking to boost revenue by partnering with big-name media companies for the launch of their new service Discover. The section within the app will allow media outlets to share articles, video, and music, according to Digiday. Snapchat is in talks with Time, Comedy Central, BuzzFeed, CNN, the Daily Mail, ESPN, Hearst (Cosmopolitan magazine), […]

Google Cloud gets down to business with new Interconnect pipes

In the race to deliver cloud infrastructure services to businesses, Google is gunning hard to catch up with the Amazon Web Services (AWS) powerhouse. On Tuesday, it made the obvious move to use its network for competitive advantage. As part of several announcements it made at its Cloud Platform Live event in San Francisco, Google also unveiled Cloud Interconnect, […]

B2B and Virtual Reality: 4 industries to be disrupted first

Oculus Rift’s CEO announced recently  that its virtual reality headsets are months, not years, away. Will there immediately be applications for B2B? When we talk VR, the geekily inclined of a certain generation immediately thinks holodeck, and VR for recreation and entertainment. But B2B applications may come first. The ability to layer data or make […]

B2BNN President Jennifer Evans

B2BNN President Jen Evans talks gender inequality in tech on TVO’s The Agenda

This week, Jennifer Evans, the president of B2B News Network, was part of a panel discussion on a TV Ontario news show discussing the gender divide in the tech industry in Canada. On The Agenda with Steve Paikin, Evans offered her insight on how tech companies are ignoring female talent and the challenges she has faced in […]

What every advertiser needs to know about the threat of URL masking

Move over, bots. URL masking is climbing the ranks of common fraud in the digital advertising industry. URL masking is used to trick advertisers into running their ads on sites with illicit or stolen content. Though these sites typically generate a lot of traffic, thereby boosting chargeable impressions to the advertiser, they often don’t generate […]

Advertising giant Publicis to buy Sapient for $3.7 billion

In a move some critics call a major overpayment, French advertising powerhouse Publicis announced Monday it will acquire marketing and consulting company Sapient for $3.7 billion US. The all-cash transaction equals $25 per share. In a press release [PDF], Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of […]

Apple CEO Tim Cook

Weekly primer: Apple Pay vs CurrentC, a $100MM fund for 3D printing, ‘Motonovo’

From startups to windups, the B2B space has never been more active. Here are the top 5 stories you need to know about going into the week: 1. Motorola is Lenovo. Motonovo? It’s already displaced Xiaomi as the 3rd largest mobile manufacturer (after 24 hours). From Motorola Mobility’s President, Rick Osterloh: Congrats to @Xiaomi for […]

A B2B content marketing editorial calendar program for anyone

Rule #1: don’t put them to sleep. Content marketing is effective, but it’s not easy to plan. If it isn’t aligned to corporate priorities, it won’t get the right results. Without a focus on relevancy and customer needs, it might cause drowsiness. A recent study showed that nearly 50 percent percent of the 88 percent […]

Social buisness

It’s 2014, is ‘social business’ dead or alive?

Management consultant Peter Drucker said: “There are only two things in a business that make money – innovation and marketing, everything else is cost.” Is business actually starting to believe this and what are the implications for marketing vendors? Social business is far from dead. Business is experimenting with customer engagement in areas like content, […]