5 ways e-commerce sites can capitalize on Black Friday, Cyber Monday

Black Friday, falling on November 28, and Cyber Monday (December 1) are dates etched on the minds of all retailers; but how are smaller e-commerce businesses preparing for this major shopping season, and how can these businesses capitalize on a retail holiday traditionally celebrated by big box retailers? Consider the numbers for a moment. According to […]

Dissecting the content marketing funnel

Content is king, and for your business to excel in today’s fast-paced marketplace you need a solid content marketing strategy to generate leads and turn them into paying clients. According to CMI’s study 2015 Content Marketing Benchmarks, Budgets and Trends, consistently creating engaging content, and on a variety of subjects, are the biggest challenges that […]

Software-defined networking: A primer for non-techies

B2B tech is getting smarter. Back at the dawn of internet time, you had boxes and routers and a network was ‘managed’ by plugging and unplugging things. Each device had its own brain and each component had to be individually managed, and like Christmas lights, an entire network could be dependent on one faulty connection. […]

13 things you need to consider before bringing your business to the cloud

Individuals, businesses, non-profit organizations and schools are heading to the cloud. The innovation in the cloud-computing industry is emphatically transforming the workplace as a greater abundance of data is being stored. Data is being accessed from anywhere and everywhere and the way workers are performing their job duties is evolving. The cloud era is here […]

What you need to know about the state of venture capital funding in U.S. and Canada

by Kay Mathews  Fuelling economic growth through investment in startup companies is a priority in Canada and the United States. Leaders of both nations have taken steps to reinvigorate venture capital industries in their respective countries, but the means to that end are distinctive. According to a May 6 National Venture Capital Association press release, […]

Why “Dewrito” will never appear in stores: stunt marketing and B2B

Doritos-flavoured Mountain Dew, the food hybrid that launched a thousand headlines and a million winces. Attention sought? Mission accomplished. But don’t believe Pepsi expects to actually sell any; this is an example of the dark marketing art known as stunt marketing. Stunt marketing has a long history, stunt product development a shorter one, mainly in food […]

The race to zero-cost storage: a B2BNN backgrounder

Back in 1983, a MB of memory was almost $2k. Storage was a growth industry. It stayed a growth industry despite dropping prices, when in 2004 Google shook up the industry by offering a gigabyte of personal email storage for free with Gmail, then Google Drive. Dropbox and Box followed suit for business, both experiencing […]

Veteran Toronto startup Intelliresponse acquired by [24]7

An all-cash exit for a veteran Toronto virtual agent/customer experience startup: [24]7 announced this morning that it has acquired Intelliresponse, a member of the Toronto startup scene for over a decade. Intelliresponse combines predictive analysis and content-based customer service into virtual agents, providing live, on-demand answers to questions from digital visitors. See the media release […]

3 Monday B2B stories: a diverse speakers’ bureau, content marketing habits

It’s a polar-vortex-kickoff kind of Monday! Three stories to warm you up this morning: 1. Keynotes and events: There’s no longer a reason why you can only find white guys to speak at your conferences: introducing FRESHSpeakers. Check out this Fast Company profile. 2. Content marketing: Every audience is different, but there are some great guidelines […]

Google to spend 60% of digital marketing budget on programmatic

Google is looking to shift more of its digital marketing budget into programmatically traded campaigns, according to its global chief marketing officer Lorraine Twohill. Twohill, speaking at the recent Web Summit in Dublin, set the expected figure at 60 percent, the Drum reports. “The biggest barrier to getting to that is that the team gets the value, so retraining […]

7 investments Canadian telecom companies need to make right now

The number of complaints made by Canadian consumers against cellphone, Internet and telecommunication companies in general has fallen in the 2013-2014 period, according to a report by the Commissioner for Complaints for Telecommunications services. This is the first decline since the establishment of the organization, and industry experts attribute this greater satisfaction rate to the […]

5 things law marketing can learn from the Kansas City Royals

I’m not a sports fan but have loved baseball since I was a pre-schooler. So I watch the World Series every year regardless of which clubs are playing. This year’s championship got me thinking about some lessons the legal marketing industry can take from the games. When the plucky Kansas City Royals, with its tiny payroll and no […]