If you get your Big Data priorities right, say two agency experts in the field, crucial consumer behaviours can be understood. Using Big Data successfully in advertising is all about managing complexity. As constraints on data tracking and the costs of storage are reduced, talking about what to do with data becomes more important than […]
Data is a major asset that business owners are becoming increasingly aware of, and enterprise companies such as Oracle are striving to find better ways to use it. In July 2014 the enterprise software giant launched its Data-as-a-Service product (DaaS), an extension of Oracle Cloud. It empowers businesses to harness vast amounts of data to make […]
Few jobs today typify the “knowledge economy” as does the role of a data analytics professional. At a minimum, she’s got strong math skills, is familiar with a programming language or two and is able to divine the business or marketing value of disparate collections of raw data (with the help, of course, of some […]
This month Apple announced the April release of its Apple Watch, and that is just the latest entry in the growing world of wearable tech. As these devices become more widespread, there’s an expanding market for companies that can utilize the data generated by these devices. Vivametrica is getting in on the ground floor with […]
Big Data is set to transform the way we do business by collecting vast quantities of information, analyzing it, and presenting a clearer picture of what clients seek – or what businesses could be offering to increase revenue. Any B2B firm can now know what keywords make their clients salivate, understand the demographics of their customers, their buying habits, […]
New research reveals that cloud computing offers IT a way to communicate with users, be responsive, and gain relevancy. The new report [PDF] comes from market researchers, Vanson Bourne, who “conducted a total of 1000 interviews with senior IT decision-makers in private organisations of 500 employees or more,” during September and October 2014. The report is sponsored by Tata […]
As Big Data continues to become a hot topic, companies like HP are paving the way in streamlining the process. They want to ensure more businesses can have access to readily available tools. To help support this mission, HP has developed Haven Predictive Analytics as reported by Information Week, which is an open source platform […]
It would be great if we could jump online, buy a crystal ball, and use it to gain a deep understanding of customer thought and which strategies and marketing plans will lead to big wins. Unfortunately, we don’t live in that fantasy world. What we do have instead is big data, and specifically bug marketing […]
If you’ve ever wanted a history lesson on how far analytics have come, this new infographic from Ninja Metrics is just for you. As the ‘graphic explains, it all began in 5,000 B.C., when our ancestors used sticks and rocks to help them understand “sales trends of new inventions.” Much much later in 1908, Henry […]
How can a B2B company or marketer keep an eye on all that social media chatter surrounding their space? It takes time, well-planned strategies and knowledge of what’s relevant and what’s pointless. Also, how can a B2B marketer wade through all the spam infecting the social Web? According to Nexgate, there was an increase of 355 […]
With all the talk about Big Data, it is increasingly difficult to look at how data can improve the performance of any business. Getting a handle on what is happening within your business can be the difference between gaining traction and scrambling for answers. For start-ups, analytics is becoming more important because it provides much-needed […]
Microsoft announced it agreed to acquire Equivio, an Israeli-based startup that harnesses machine learning to sort large amounts of data into relevant groups. “We are making this acquisition to help our customers tackle the legal and compliance challenges inherent in managing large quantities of email and documents,” said Rajesh Jha in a blog post. Equivio uses text analysis software […]
Craig Silverman has dedicated his life’s work to researching and analyzing rumors in the media and on the Internet. A fellow at Columbia University’s Tow Center for Digital Media, Silverman has published a book, Regret the Error, and an eponymous blog, examining media errors and corrections, and trends regarding veracity and verification. Now he is […]
One service many B2B marketers clamor to is SlideShare, the online presentation sharing site. As over 65 percent of B2B marketers use online presentations in their marketing campaigns, SlideShare is one of the popular places to share them on. Almost half of the marketers surveyed in CMI’s recent B2B Benchmarks, Budgets, and Trends report (41% […]
“Data is a new form of capital,” said Neil Mendelson, Oracle’s vice president of Big Data and Advanced Analytics. Such a proclamation isn’t hyperbole. In a few short years we’ve developed an increasing number of tools and platforms to manage the massive amounts of information we create everyday. We have the ability to quickly process […]
We all keep hearing the same refrain: the Internet of Things (IoT) is coming—or in some cases, it’s already here. At least that’s according to the New York Times, they reported General Electric (GE) opened up their big data platform to help facilitate more growth within the IoT industry. But what exactly does that all […]
Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]
It’s hard to avoid the term big data if you work in B2B, but ask anyone who isn’t an analytics geek what it means and you’ll get blank stares and “you know, a lot of data”. Like most buzzwords, big data has become so generic a phrase it’s meaningless. What do people mean when they […]
They call it the last mile of data, the ability to run business intelligence applications that are natively mobile. “Can you imagine doing a pinch to zoom of a huge Excel spreadsheet on that small mobile screen?” asked Jure Zih, director of marketing for Databox, which bills itself as the first and only BI platform […]
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]
