Infographic: How Big Data can be clutch for your business

Big Data is set to transform the way we do business by collecting vast quantities of information, analyzing it, and presenting a clearer picture of what clients seek – or what businesses could be offering to increase revenue. Any B2B firm can now know what keywords make their clients salivate, understand the demographics of their customers, their buying habits, […]

Why cloud computing is becoming an integral part of the IT landscape

New research reveals that cloud computing offers IT a way to communicate with users, be responsive, and gain relevancy. The new report [PDF] comes from market researchers, Vanson Bourne, who “conducted a total of 1000 interviews with senior IT decision-makers in private organisations of 500 employees or more,” during September and October 2014. The report is sponsored by Tata […]

Connecting the dots of the social web: An interview with Nexalogy’s Claude G. Théoret

How can a B2B company or marketer keep an eye on all that social media chatter surrounding their space? It takes time, well-planned strategies and knowledge of what’s relevant and what’s pointless. Also, how can a B2B marketer wade through all the spam infecting the social Web? According to Nexgate, there was an increase of 355 […]

Microsoft acquires machine-learning startup Equivio

Microsoft announced it agreed to acquire Equivio, an Israeli-based startup that harnesses machine learning to sort large amounts of data into relevant groups. “We are making this acquisition to help our customers tackle the legal and compliance challenges inherent in managing large quantities of email and documents,” said Rajesh Jha in a blog post.  Equivio uses text analysis software […]

Q&A with Craig Silverman on his rumour-debunking startup Emergent

Craig Silverman has dedicated his life’s work to researching and analyzing rumors in the media and on the Internet. A fellow at Columbia University’s Tow Center for Digital Media, Silverman has published a book, Regret the Error, and an eponymous blog, examining media errors and corrections, and trends regarding veracity and verification. Now he is […]

What you need to know about the Industrial Internet of Things

We all keep hearing the same refrain: the Internet of Things (IoT) is coming—or in some cases, it’s already here. At least that’s according to the New York Times, they reported General Electric (GE) opened up their big data platform to help facilitate more growth within the IoT industry. But what exactly does that all […]

How this company specializes in conversion rate optimization

Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]