B2B Solution of the Week: Integrating predictive analytics with larger enterprise software

There’s a lot of talk lately about predictive analytics, and undoubtedly it is starting to infiltrate the B2B software industry. In the last year plus Salesforce.com acquired RelateIQ and LinkedIn bought out Fliptop, making meaningful progress in this space. But how will they implement predictive analytics solutions within their larger B2B cloud ecosystems? What approaches […]

Twitter adds new analytics tool to help brands learn what users are saying about them

Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]

TractionSF Conference: Tips on turning data into B2B customer insights

One of the B2B startup world’s most entertaining presenters and intriguing thinkers, Peep Laja, CEO and founder of ConversionXL, delivered a fast-paced presentation—literally and figuratively—on how to turn customer data into insights and customers at the recent Traction Conference in San Francisco, where he and other experts presented concepts for more revenue and additional users. […]

How Microsoft truly uses Spark and Cassandra for Big Data analytics

At the recent @Scale Conference in San Jose, Calif., leading figures and experts in computer engineering, coding and cloud computing gathered to share news, views, successes and failures of their profession. One of those experts, Arun Jayandra, software development lead at Microsoft, shared his experiences using Spark cluster computing and Cassandra database technologies for Big Data […]

How to measure effectiveness in B2B content marketing

An old saw from the construction trades—literally involving a saw—says to measure twice and cut once. Something similar yet different seems applicable to B2B content marketing. Except that in this case B2B content marketers must measure all the time and cut all the time. However, B2B campaigns measure after finishing the work. Then reworks the […]

What you need to know about Engagement Labs

Recently, Montreal-based social media analytics company Engagement Labs announced that it has acquired Keller Fay Group, a multinational organization which specializes in offline social media analytics. How does this acquisition align with Engagement Labs’ long term strategy, and how can B2Bs benefit from this new, integrated offering? Since 2008, Engagement Labs has been providing analytical […]

Hashtag Team: Converting data into content, inside B2B marketing case studies

B2BNN is back with another recap of what kept the B2B social world buzzing this week. As always, we partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve. This week, we uncovered a trove of marketing case studies, along with some […]

How to use predictive analytics in B2B financial planning

At the recent Hub 15, the third annual Anaplan user conference, one of the more intriguing sessions B2BNN attended was presented by two consultants from Deloitte. During this session, Edward Majors, principal, Deloitte Consulting, and Vishnu Narins, manager, Deloitte Consulting, delivered a presentation and interactive demo on predictive analytics for the B2B financial planning process. In a […]

LinkedIn adds new analytics platform

LinkedIn released a new analytics platform recently, giving users a view at data relating to content published  via the app Pulse over the last six months. Users can learn how many views, likes, shares, and comments their posts receive, and they can also search for specific days of the week and select a variety of demographic breakdowns such […]