We’ve looked at many different aspects of B2B social media on B2BNN. From how to win on social media to figuring out which tools to use and platforms to be on, and how to reply to social media comments the ‘right’ way. And we’re just scratching the surface. Now it’s time to start looking at […]
There’s a lot of talk lately about predictive analytics, and undoubtedly it is starting to infiltrate the B2B software industry. In the last year plus Salesforce.com acquired RelateIQ and LinkedIn bought out Fliptop, making meaningful progress in this space. But how will they implement predictive analytics solutions within their larger B2B cloud ecosystems? What approaches […]
Marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics. It has been around for around 40 years, but now the technology is getting more mature today and companies have access to more data than ever […]
Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]
One of the B2B startup world’s most entertaining presenters and intriguing thinkers, Peep Laja, CEO and founder of ConversionXL, delivered a fast-paced presentation—literally and figuratively—on how to turn customer data into insights and customers at the recent Traction Conference in San Francisco, where he and other experts presented concepts for more revenue and additional users. […]
At the recent @Scale Conference in San Jose, Calif., leading figures and experts in computer engineering, coding and cloud computing gathered to share news, views, successes and failures of their profession. One of those experts, Arun Jayandra, software development lead at Microsoft, shared his experiences using Spark cluster computing and Cassandra database technologies for Big Data […]
We all know Big Data is well on its way to transforming the art of marketing into a science. But who are the analytics influencers on social media dishing out the insight and tips you’ll want to RT? We compiled a list of the top 10 must-follow Twitter profiles of those who lead the conversation on the […]
An old saw from the construction trades—literally involving a saw—says to measure twice and cut once. Something similar yet different seems applicable to B2B content marketing. Except that in this case B2B content marketers must measure all the time and cut all the time. However, B2B campaigns measure after finishing the work. Then reworks the […]
Recently, Montreal-based social media analytics company Engagement Labs announced that it has acquired Keller Fay Group, a multinational organization which specializes in offline social media analytics. How does this acquisition align with Engagement Labs’ long term strategy, and how can B2Bs benefit from this new, integrated offering? Since 2008, Engagement Labs has been providing analytical […]
B2BNN is back with another recap of what kept the B2B social world buzzing this week. As always, we partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve. This week, we uncovered a trove of marketing case studies, along with some […]
At the recent Hub 15, the third annual Anaplan user conference, one of the more intriguing sessions B2BNN attended was presented by two consultants from Deloitte. During this session, Edward Majors, principal, Deloitte Consulting, and Vishnu Narins, manager, Deloitte Consulting, delivered a presentation and interactive demo on predictive analytics for the B2B financial planning process. In a […]
LinkedIn released a new analytics platform recently, giving users a view at data relating to content published via the app Pulse over the last six months. Users can learn how many views, likes, shares, and comments their posts receive, and they can also search for specific days of the week and select a variety of demographic breakdowns such […]
The power of reliable databases is starting to become prevalent on the radar of businesses, especially with terms like Big Data and data scientist being thrown around so frequently. Technology giants have been creating enterprise products for their users in order to properly store and compute larger sets of data and now Google is adding […]
B2B marketers increasingly rely upon Big Data to stay relevant, and lately algorithmic marketing, which combines Big Data and real-time marketing, is enabling marketers to wring even greater value from the data they collect. According to a McKinsey & Company study of more than 250 engagements over a five-year period, companies that make data a […]
Dell recently announced a new partnership in Brazil that aims to create a pool of people with skills in data analysis. Statsoft, a Dell subsidiary that was acquired last year with Datawatch, is now working with the Insituto Data Science to provide in-person and online training courses. A number of public universities and corporations have […]
New technological developments are making it easier for companies and organizations to gain access to Big Data solutions. We have long seen how integral data analytics can be for any B2B firm, and we recognize the importance of staying updated on the latest Big Data news. Business analytics software company SAS announced the introduction of SAS Data […]
This article is part of B2BNN’s CMO Series In complex global marketing organizations, nothing is done the way it used to be. The addition of “data-driven” to all aspects of marketing is increasing the demand not only for data scientists who can make sense of the numbers, but those who can uncover the narrative behind […]
If you get your Big Data priorities right, say two agency experts in the field, crucial consumer behaviours can be understood. Using Big Data successfully in advertising is all about managing complexity. As constraints on data tracking and the costs of storage are reduced, talking about what to do with data becomes more important than […]
Data is a major asset that business owners are becoming increasingly aware of, and enterprise companies such as Oracle are striving to find better ways to use it. In July 2014 the enterprise software giant launched its Data-as-a-Service product (DaaS), an extension of Oracle Cloud. It empowers businesses to harness vast amounts of data to make […]
Few jobs today typify the “knowledge economy” as does the role of a data analytics professional. At a minimum, she’s got strong math skills, is familiar with a programming language or two and is able to divine the business or marketing value of disparate collections of raw data (with the help, of course, of some […]
