What you need to know about the Industrial Internet of Things

We all keep hearing the same refrain: the Internet of Things (IoT) is coming—or in some cases, it’s already here. At least that’s according to the New York Times, they reported General Electric (GE) opened up their big data platform to help facilitate more growth within the IoT industry. But what exactly does that all […]

How this company specializes in conversion rate optimization

Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]

From funnel to digital customer relationship: the evolution

One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted marketing processes. But does that really reflect people’s actions and the ways they find information? Of course […]