The author helps produce and facilitate all manner of conferences and events for business professionals, and occasionally ends them with an original poem. The following is an example. Some say embrace the digital disruption I fear it’s more like digital corruption What’s happened to my span of attention? Not to mention my powers of retention […]
The digital transformation has demanded a lot from businesses during recent decades. In many cases, companies have been forced to adapt to evolving technologies at rapid and often uncomfortable speeds. Early adopters of emerging technologies can gain a significant competitive advantage in this data-fuelled digital landscape. Luckily, my peers and I at G2 Crowd have […]
It was at a post-mortem — one of those post-mortems, after things had gone horribly wrong — that the idea behind a new project management tool from Sensei Labs was born. The project gone awry had actually happened within Klick, the independent health agency that owns Sensei Labs, which develops workplace management software. Besides looking […]
Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]
With a background in the world of finance and investing – not tech – Ben Carpel might seem an unlikely CEO for the all-in-one business dashboard company Cyfe. Talking to him though, it’s clear that his entrepreneurial tendencies are a great fit for the software company where he took the reigns in 2015. He’s been […]
SurveyMonkey, the company whose tools have helped business professionals ask customers and colleagues about any number of subjects, is offering new answers to the questions of what it does, why it does it and where it sees its future. The San Mateo, Calif.-based firm recently unveiled a brand campaign centered around a concept described as […]
Extra! Extra! Read all about it! Data-Driven Marketing, or the process of making decisions that arise from the analysis of data, is in the news (again). Let’s review the topic’s latest headlines from the likes of Forbes and Aberdeen. Data-driven organizations are: 3x more likely to have increased revenues 6x more likely to achieve competitive […]
Negotiating a B2B deal requires patience. A B2B relationship can be nurtured over the course of weeks, months or even years before the negotiating parties put ink to a contract. As the principal parties get to know each other, business relationships become quite personal. The logical and pragmatic considerations of business blend with the emotional […]
The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. Therefore […]
Social media is here to stay – good luck finding someone who will argue otherwise. But, marketers are off the mark if they are waiting for one platform to reign supreme, hedging their bets in correlation with user count. Digital consumers use an array of platforms to accomplish significantly different digital goals. For example, Twitter […]
DXAgents presented a panel on Clarity Without Complexity: Data-Driven Digital Transformation at BigData Toronto this week. Namir Anani, President and CEO, Information and Communications Technology Council, moderated an interactive dialog on data-driven digital transformation and its impact on value creation in today’s digital world. Irene Zaguskin, CIO, Enercare, Alexey Rykhva, CIO, Procter & Gamble Canada, Boris Bogatirev, Manager Consulting, Analytics […]
In 1998, Sharat Sharan started ON24 as an online video news platform and, during the dotcom bubble, pivoted the company to serve marketers with the first business-to-business video marketing platform, inventing what we now call a webinar. Under the leadership of Sharan, ON24 is today the global market share leader in webinars and virtual environments. […]
At the recent Adobe Summit, Ben Gaines and Jen Lasser talked about how to use data to tell powerful customer stories. Making data useable is perhaps the biggest challenge for analysts and marketers. Combing through massive amounts of data can be overwhelming, and takes forever, and then it still needs to be interpreted and shared […]
Industries from healthcare to agriculture to banking to retail are hitching their wagons to the big data and analytics train, and for good reason. Having usable information about your industry, customers and products can provide key competitive advantages and ultimately improve your business. However, outside of the world of PHD statisticians, few business users know […]
Tools and apps, apps and tools. There isn’t really a war on data like there was a couple years ago. It’s become a question of how to get the right data at the right time, in the form that is right for companies to remain competitive. Faster, better, accurate. It’s not even just about the […]
To succeed in the channel, B2B firms must examine the shortcomings of common data analysis methods with emphasis on how they’re used to monitor and measure an organization’s channel sales activities and performance. In addition, a data analytics solution must have certain components, especially for trend analysis. “Channel teams develop incentive programs blindly or using […]
A new report suggests that marketers are focusing too much of their time on two tasks: data and emails. And this could be hurting their overall productivity. Sam Balter of HubSpot conducted a survey of professional marketers and discovered that they spend one-third of their 45-hour week conducting repetitive tasks. That’s a lot of time that […]
There’s a lot of talk lately about predictive analytics, and undoubtedly it is starting to infiltrate the B2B software industry. In the last year plus Salesforce.com acquired RelateIQ and LinkedIn bought out Fliptop, making meaningful progress in this space. But how will they implement predictive analytics solutions within their larger B2B cloud ecosystems? What approaches […]
Demandbase, a leader in the account-based marketing (ABM) technology space, acquired WhoToo, a profiler of customer ad data. This deal is poised to create the largest information platform for B2B marketers. That sounds like a good press release subhead, but what really happened is that advertisers and marcom pros got a better way of optimizing […]
While many Canadians are becoming ever more comfortable with sharing their information online, some might still balk at the idea of putting it all out there. B2B firms interested in collecting information on clients would be wise to pay attention to new research on this challenge. According to a new study by the Canadian Council […]
