digital distraction poem

A holiday-timed poem on digital distraction that’s perfect for busy B2B professionals

The author helps produce and facilitate all manner of conferences and events for business professionals, and occasionally ends them with an original poem. The following is an example.  Some say embrace the digital disruption I fear it’s more like digital corruption What’s happened to my span of attention? Not to mention my powers of retention […]

digital trends

Digital Trends and Business Implications for 2018

The digital transformation has demanded a lot from businesses during recent decades. In many cases, companies have been forced to adapt to evolving technologies at rapid and often uncomfortable speeds. Early adopters of emerging technologies can gain a significant competitive advantage in this data-fuelled digital landscape. Luckily, my peers and I at G2 Crowd have […]

Sensei Labs

Sensei Labs brings gut-feel back into project management with Conductor

It was at a post-mortem — one of those post-mortems, after things had gone horribly wrong — that the idea behind a new project management tool from Sensei Labs was born. The project gone awry had actually happened within Klick, the independent health agency that owns Sensei Labs, which develops workplace management software. Besides looking […]

Watson

IBM Watson chief strategist identifies the No. 1 thing firms need to succeed with AI

Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]

data-driven marketing strategy

Three Electric Components of a Data-Driven Marketing Strategy

Extra! Extra! Read all about it! Data-Driven Marketing, or the process of making decisions that arise from the analysis of data, is in the news (again). Let’s review the topic’s latest headlines from the likes of Forbes and Aberdeen. Data-driven organizations are: 3x more likely to have increased revenues 6x more likely to achieve competitive […]

social media campaigns

How to Execute Effective and Robust Social Media Campaigns

The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. According […]

data-driven digital transformation

Clarity Without Complexity: Data-Driven Digital Transformation

DXAgents presented a panel on Clarity Without Complexity: Data-Driven Digital Transformation at BigData Toronto this week. Namir Anani, President and CEO, Information and Communications Technology Council, moderated an interactive dialog on data-driven digital transformation and its impact on value creation in today’s digital world.  Irene Zaguskin, CIO,  Enercare, Alexey Rykhva, CIO, Procter & Gamble Canada, Boris Bogatirev, Manager Consulting, Analytics […]

data science techniques

Five Reasons Business Power Users Should Adopt Data Science Techniques

Industries from healthcare to agriculture to banking to retail are hitching their wagons to the big data and analytics train, and for good reason. Having usable information about your industry, customers and products can provide key competitive advantages and ultimately improve your business. However, outside of the world of PHD statisticians, few business users know […]

B2B Solution of the Week: How to best analyze channel sales performance

To succeed in the channel, B2B firms must examine the shortcomings of common data analysis methods with emphasis on how they’re used to monitor and measure an organization’s channel sales activities and performance. In addition, a data analytics solution must have certain components, especially for trend analysis. “Channel teams develop incentive programs blindly or using […]

Marketers, you’re spending too much time on emails, data collection

A new report suggests that marketers are focusing too much of their time on two tasks: data and emails. And this could be hurting their overall productivity. Sam Balter of HubSpot conducted a survey of professional marketers and discovered that they spend one-third of their 45-hour week conducting repetitive tasks. That’s a lot of time that […]

B2B Solution of the Week: Integrating predictive analytics with larger enterprise software

There’s a lot of talk lately about predictive analytics, and undoubtedly it is starting to infiltrate the B2B software industry. In the last year plus Salesforce.com acquired RelateIQ and LinkedIn bought out Fliptop, making meaningful progress in this space. But how will they implement predictive analytics solutions within their larger B2B cloud ecosystems? What approaches […]