Last time we looked at why marketing needs to pull the employee journey into the customer journey mapping process, and this week I’d like to wind that back to one other miserable process that could use a bit of marketing help. That’s right, it’s the candidate experience. If you have looked for a job any time […]
For a lot of organizations, workforce sentiment insights begin and end with the employee survey. Sure, you’ve got whatever comes up in exit interviews, plus the commentary on sites such as Glassdoor, but there’s a bit of anxiety that attends the loss of the annual survey. Fret not. I have personally gone cold turkey on the annual […]
In a global recruitment landscape that’s facing a challenging period, there lies an opportunity for the HR and recruitment teams of small, nimble companies, to embrace innovative new ways of working. Talent volumes are low, skills are in short supply and professionals are more willing to move between roles, industries, and even countries for work. […]
Recruiting is hard. Recruiting great leaders is even harder. Managers are arguably one of, if not the most integral function within an enterprise, and therefore investing the time and resources into finding the right talent is essential. According to a Deloitte survey, 81 percent of respondents named talent acquisition the most important challenge last year. […]
Winning is a mindset. As the leader of a company focused on nothing else but winning bids and RFP competitions, it amazes me how much effort teams put into expressing dissatisfaction about the process, the expectations or the ‘stupidity’ of the buyers. We only have so much energy, creativity and prefrontal cortex processing time available […]
I remember having lunch several years ago with a senior marketing executive from a very large enterprise software company that would be completely unknown to the average person. This was not a hiring meeting, but we got talking about other companies and I dropped the name of another large firm, which was one of my […]
What comes first to your mind when you think about a job description for your new team member? I bet it is a list of technologies: 5+ years of experience in PHP, system architecture, web-servers – Apache, Nginx, etc. Any soft skills? Let’s tell the truth, they are usually copied from the other vacancies. Hardly […]
She was having a tough time at home. It had gotten so bad she hasn’t slept well in nearly a month. At work, though, no one noticed — or cared. While the headlines are filled with stories of sexual harassment and other inappropriate behavior, a new report from Women In Communications & Technology (WCT) suggests […]
As B2B companies dive further into social media, they’re discovering that like with most jobs, there’s a big difference between having the right skills and being the right person for the job. “(It) seems like a lot of people (are) masquerading as social media gurus and experts,” Deborah Weinstein, president of Toronto-based PR firm Strategic […]
B2Bnn is proud to introduce a new regular column by marketing guru Lisa Shepherd! Enjoy your first instalment of B2B Marketing ProTips: By 2020, a million B2B salespeople may be out of a job… Forrester just released a report titled “Death of a (B2B) Salesman,” which has some provocative predictions on the future of sales […]
Deciding whether one of your employees is ready for a promotion can be as difficult as making that initial hire. We’ve asked four senior-level professionals what they think are the most important traits and attributes of a successful employee. They also divulge what to consider when a promotion goes wrong. When it comes to having “the […]
Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]
