Twitter launches call-to-action buttons for Promoted Tweets

In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the beta launch on Tuesday. As the blog post explained, marketers have resorted to using a combination of pictures, videos and compelling hashtags to drive engagement. Conversational ads are […]

The slow death of organic social engagement

Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]

Incredible stats to justify your employee advocacy-social media programs

More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved in your social media marketing even if they’re not on your official social media team? Short answer: Yes, you should. Foster the people The long answer […]

6 questions to ask applicants vying to run your B2B firm’s social media program

As B2B companies dive further into social media, they’re discovering that like with most jobs, there’s a big difference between having the right skills and being the right person for the job. “(It) seems like a lot of people (are) masquerading as social media gurus and experts,” Deborah Weinstein, president of Toronto-based PR firm Strategic […]

NextMEDIA 2015: Tumblr’s David Hayes on the power of creativity in marketing

When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]

Report: Facebook ads still a better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]

Twitter adds new analytics tool to help brands learn what users are saying about them

Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]

Investigating social media’s spam-bot problem

Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accounts with thousands (millions? DONE.) of followers. Like some highs, it feels good for a while, but marketers are increasingly coming around to the conclusion that the […]

LinkedIn’s new app turns employees into brand ambassadors

LinkedIn is one of the most important social media networks for B2B professionals, and on Monday the social company announced its entry into the social media management space with a new app called Elevate. Elevate uses human curation and algorithms via LinkedIn’s newsfeed services Pulse and Newsle to allow company employees to share links over LinkedIn […]

Buying Twitter followers…Don’t even think about it

by Kay Mathews The practice of buying Twitter followers has been around for about as long as Twitter has been in existence. As you’d expect, it continues today. Twitter follower providers gladly sell large blocks of followers to individuals and businesses at fairly cheap prices, and more is always better, right? Not necessarily. When asked for […]