May is Mental Health Awareness Month and more businesses are looking at ways to promote mental health. L.L. Bean is one company that is closing down its social feeds for the month to promote mental health. The move is a campaign by the retailer to prioritize time in the outdoors throughout the month. L.L. Bean […]
Five new emoticons have debuted where there was only “like” before. Today the thumbs up nature of what we read on Facebook changed. Our reactions to posts can now be contextualized with a rollover menu of emoticons called Love, Ha Ha, Wow, Sad and Angry. After years of posts demanding Facebook create a “dislike” button […]
In hopes of drawing even more engagement to its Promoted Tweets, Twitter now gives companies the option of adding a call-to-action button. Called “conversational ads,” Twitter announced the beta launch on Tuesday. As the blog post explained, marketers have resorted to using a combination of pictures, videos and compelling hashtags to drive engagement. Conversational ads are […]
Our Sales Guru Jason Forrest wants you to know about a major trend coming to B2B sales that could influence your bottom line and strategy in 2016. As he always does with his reports to B2B News Network, Jason offers his take via a pithy video, embedded below. Let us know if you agree with Jason’s […]
Social media can be a complicated space for B2B professionals who first dive into it. That’s why we weren’t too surprised to get this question via our Ask the B2B Experts call for questions, where you can ask our B2B insiders on anything related to your industry. This question comes from Simon, who lives in […]
Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]
More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved in your social media marketing even if they’re not on your official social media team? Short answer: Yes, you should. Foster the people The long answer […]
If your B2B business has a LinkedIn Company page, you need to be proactive about giving it a visibility boost. Otherwise, what’s the point? A key stat to inspire you: the network’s users that are 50 percent more likely to buy from a company they engage with on LinkedIn. A Company Page optimized to appeal to your potential […]
As B2B companies dive further into social media, they’re discovering that like with most jobs, there’s a big difference between having the right skills and being the right person for the job. “(It) seems like a lot of people (are) masquerading as social media gurus and experts,” Deborah Weinstein, president of Toronto-based PR firm Strategic […]
When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]
Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog post states. Brand Hub offers metrics that help marketers glean insights from real-time conversations about their firm. Today we’re excited to announce Twitter Brand Hub, the newest addition to […]
Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accounts with thousands (millions? DONE.) of followers. Like some highs, it feels good for a while, but marketers are increasingly coming around to the conclusion that the […]
With 380 million members around the world, LinkedIn is THE sales powerhouse for businesses in the B2B segment. But, how powerful is it exactly? Let’s have a look at 10 little-known stats and facts about the social media platform aimed at business professionals. B2B and LinkedIn: A winning combination As mentioned in my latest post, […]
Social media marketing is still a bit of a mystery to B2B marketers, as we learned in a previous B2Bnn report. It’s surprising, considering B2B has a relationship-based sales cycle and the space has core subject matter expertise and a long history of creating marketing content. Such qualities are needed for B2B to succeed on social […]
How many clients or prospects see an ad or open an e-flash doesn’t matter; how many engage with the firm – online and in real-time – does. And this only happens if a firm delivers value, something not enough firms recognize. When I started in law marketing 100 lifetimes ago, I had my firm run […]
In a major effort to improve the quality and results of its collaboration with advertising agencies, Facebook has launched a consumer research service called Facebook IQ. This month a Facebook IQ Live road show tour demonstrated the program’s strength to key ad industry players. “With more than 1.39 billion people on Facebook, spending an average […]
Foursquare is taking a new direction towards the B2B industry with the release of two new services called Foursquare Location Cloud, and Places by Foursquare. The new services turn the check-in app into a location-based Big Data generator, and so far there are over 80,000 developers working with it. The Location Cloud is a massive […]
In the startup world, product-market fit is regarded as a key ingredient for success. In layman’s terms, product-market fit boils down to whether there are enough people willing to use your product. In many ways, Google+ has struggled for years to realize product-market fit. Google had aspirations that Google+ would go head-to-head with Facebook, but […]
LinkedIn is one of the most important social media networks for B2B professionals, and on Monday the social company announced its entry into the social media management space with a new app called Elevate. Elevate uses human curation and algorithms via LinkedIn’s newsfeed services Pulse and Newsle to allow company employees to share links over LinkedIn […]
