It’s tough to predict what is going to happen at Facebook. Mark Zuckerberg’s astonishingly steady hand on the throttle, the inspired choice of Sandberg, and an agility that has allowed them to mini-pivot away from bad strategies. Zuckerberg has clearly spent a lot of time in the school of Bill Gates: emulate, iterate and acquire […]
When it comes to leadership theory, there is an increasing cacophony of voices, each with its own prejudices and agenda, each expounding the virtues of what is often just the latest fickle fad or trend. Cutting through the din for valuable information that can actually help improve your leadership skills can sometimes seem like a […]
by Kay Mathews For startups and SMBs, increasing your presence on Pinterest reaps valuable rewards beyond the self-satisfaction of pretty Boards adorned with stylish Pins. Businesses can attract more followers, new customers, and higher sales. When it comes to e-commerce-related sharing, Pinterest surpassed Facebook last year. Sharing on Pinterest translates into more earnings for businesses: […]
The world’s largest electronics company by revenue says it hopes to continue investments in mobile healthcare and B2B areas, as Samsung believes there will be continued growth in the sector. As ZDNet reports, Samsung wrote in its third-quarter corporate disclosure filed to the Korea Exchange: “We’ll be a company that provides numerous values to customers based on […]
They call it the last mile of data, the ability to run business intelligence applications that are natively mobile. “Can you imagine doing a pinch to zoom of a huge Excel spreadsheet on that small mobile screen?” asked Jure Zih, director of marketing for Databox, which bills itself as the first and only BI platform […]
Back in 2012, brands could reach about 16 per cent of their fans on Facebook through organic reach. Thanks to a round of changes to Facebook’s content marketing algorithm, that number has declined to a figure closer to two percent. Last Friday, Facebook made the latest round of changes to cripple organic reach even more. […]
It seems that B2B suppliers have noticed that it’s almost 2015 and hey, wouldn’t you know it, the whole buying-online fad is probably here to stay. A recent report by Forrester Consulting suggests that B2B is getting serious about e-commerce: 80 percent or more of online B2B sellers are planning to invest in, implement, or upgrade their e-commerce platform within […]
In this video, Christopher Vollmer, Managing Director for consulting firm Strategy&’s Digital Services, explains what he sees as the top three missteps that are holding companies back from winning in digital. Vollmer says many companies lack a “clear well-defined strategy,” which can stunt growth and innovation. Also, companies should put the user in the centre of what they […]
As a business, Twitter is probably one of your most important tools to use to track blogs, trends, news, or influencers in your niche. Unfortunately, as great as the platform may be, following hundreds or thousands of people and brands comes with a price: a rapidly changing timeline. Does it mean that you should follow […]
Long before there was Flickr, Instagram and Facebook, a couple of Toronto residents were tinkering with an online photo-sharing idea in their apartments. From humble beginnings in 2002, an idea grew into 500px, now a major success story in helping photographers gain more exposure – while also making them a profit. “Post your best photos […]
Your boss or your client wants to run a new B2B marketing campaign. And try some new things. And they’ve heard Reddit is big. What do you do? Start here. First of all, is it big? Yes. Nothing major happens on the web without Reddit noticing. That may seem like a grandiose statement, but it’s true. […]
This year, the search engine optimization landscape continued to evolve as we saw the release of Google Panda 4.0 algorithm, an increase in mobile marketing campaigns and increasing buzz over the efficacy of content marketing. Essentially, 2014 was an important year in the world of search optimization. What does next year have in store for […]
To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]
Programmatic buying is shaking up the digital marketing industry, even if those deep within the market don’t know it yet. As TechRadar reports, according to recent research by the IAB (International Advertising Bureau), 89 percent of European publishers, advertisers and agencies state that they believe “programmatic trading will indeed have a significant impact on digital […]
Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best option for SMBs? QuickBooks has been around in one form or another for a generation. But over the past few years, cloud-based mobile competitors have been gaining customers […]
On Monday, Instagram began rolling out ads in Canada and has partnered with six key Canadian brands for launch – HBC, Air Canada, Target Canada, Travel Alberta, Sport Chek and Mercedes-Benz, according to a company press release. The Canadian launch of ads on Instagram comes almost exactly one year after the U.S. market launch and […]
Google-owned YouTube, with over 6 billion hours of video watched in a month and 100 hours of video uploaded every minute, has recently announced plans to offer a paid, ad-free version of its site to users. But the question is, how will consumers react, and how will these changes affect the advertising industry as a […]
This week, Twitter held its first “analyst day” where the company shared details of its plan for the service, its future and how it believes it will increase revenue from its users. “We want Twitter to be nothing less than the very best way to keep up with your world,” CEO Dick Costolo said at the beginning of the event. […]
The Internet of Things has reached peak buzz. Gartner placed IoT at the very pinnacle of its 2014 Hype Cycle for emerging technologies, and it’s little wonder why. For years now, technology executives, “thought leaders” and especially marketers have loved to talk about the seemingly futuristic concept of a global nervous system of networked, intelligent sensors. The implications […]
Techvibes reposted some extensive research from the folks at MaRS on exit outcomes in Canada along with a long list of observations and recommendations for all of us building startups in Canada. There’s much I dislike about this research. For one thing, it’s all very backwards-looking. Also, seeking the insights of a fund that has […]
