By Aaron Mahimainathan Measuring B2B marketing ROI has been an age-old challenge for marketers. And that challenge has only gotten both more complex and more important in today’s crazy, unpredictable world. Consider what we’ve all been through the past few years and how these changes have affected how we live and work: A pandemic, supply chain disruptions, geopolitical instability, economic headwinds, rising interest rates, bank failures and the list goes on and on. These […]
Conversions and customer engagement are closely related. Engaged clients establish solid, long-lasting bonds with the business, increasing loyalty and boosting conversion rates. However, a devoted client base does not increase on its own. It’s the outcome of careful planning, research, and execution that initially offers a first-rate client experience. Continue reading for 5 effective tactics […]
By Jaakko Paalanen, Chief Revenue Officer at Leadfeeder It’s no secret – lead generation can be a costly endeavour for a business. In fact, the average cost of closing a lead is estimated to be around $198 from start to finish. Savvy buyers, stiff competition, and longer sales cycles have created complex funnels that make it […]
According to recent findings by the Atlas VPN team, 73% of consumers would provide at least one personal detail to an app or a website in exchange for a $20 discount code. Furthermore, 52% of people believe there is no such thing as online privacy. The report shows that: 73% of consumers would provide at least one personal […]
Have you ever checked your spam folder? If you hit your spam folder, you will feel like entering into a whole world of shopping where different marketers and sellers send you emails to sell some or the other thing. Ranging from seeking products and services, you may also see emails that ask you to find […]
The era of digital marketing is at its peak. With more businesses pivoting to get their presence online established and positioned to their liking, more promotional channels and methods are being explored. With business opportunities becoming more accessible because of the internet, more people spend a lot of their time online. As new players start […]
By Rahul Sachdev, CEO, Fortella Not all that long ago, companies measured the value of their marketing efforts in terms of brand awareness. Marketers filled the role of brand ambassador, laying a foundation of knowledge, so the sales team didn’t have to spend valuable time and energy getting prospects up to speed. Today’s marketers […]
Unbounce on Wednesday will launch a tool called Smart Traffic which the company says will democratize access to artificial intelligence that small and medium-sized businesses can use to better test marketing campaigns. The Vancouver-based firm said that Smart Traffic has already improved conversion rates on landing pages by 20 per cent in beta tests it conducted […]
A company called ActiveCampaign is trying to adopt machine learning in e-mail marketing in order to help marketers frustrated by A/B tests that fail to improve the results of e-mail campaigns with a machine learning-based application designed to predict what’s most likely to trigger an opening or other form of engagement. Based in Chicago, ActiveCampaign […]
Three months after acquiring a customer data platform firm, Dun & Bradstreet has launched a desktop app aimed at improving the ability of B2B marketers to run social ad campaigns. The Short Hills, N.J.-based firms said the Lattice app, named after the firm it acquired, will eventually roll out across multiple social channels. Lattice will […]
Customer churn tends to be marketers’ nightmare for good reason: if an organization’s average contract value is $50,000, losing even ten customers can cost as much as $900,000. What’s more, it won’t take long for leaving customers to resort to your competitors. In the end, it will strengthen their market presence and inevitably weaken yours. […]
B2B firms should focusing on driving advocacy via their existing customers earlier in the marketing process, according to research from Yesler that shows 77 per cent of tech buyers are privately recommending vendors to their peers. The Seattle-based marketing firm released the results of its survey of more than 400 CIOs and similar decision-makers as […]
Mid-funnel performance can triple as marketing tactics are automated, despite the fact less than 20 percent of marketers are using technology to do so, according to research from Demand Metric and GetResponse on Wednesday. The two firms held a live webinar to discus the results of the research, dubbed the 2019 Funnel Friction Benchmark Study, […]
Adding little clocks or other emojis before and after B2B e-mail subject lines like “Quick call next week” have a negative impact on reply rates, according to tests conducted by sales enablement firm Outreach. Using seven different variations featuring emojis that were subject to an A/B split, Outreach found an overall 42 per cent decline […]
Spiceworks on Wednesday said it would be able to help those marketing CRM, marketing automation and supply chain management applications improve their ability to reach buyers by adding more than a dozen categories to an intent-based targeting service it introduced last year. Austin-based Spiceworks, which serves as an online marketplace and community for discussions among […]
It was probably the most important slide in Intercom exec Des Traynor’s presentation, and also the most memorable — probably because it had all the most popular marketing tactics pointing to a giant Poop emoji. The chief strategy officer at customer messaging platform Intercom was trying to make a critical point to the many other […]
Are you wondering how you can improve your game plan for generating more frequent and better leads? For generating quality leads, you have to gain access to your audience information. You need to capture this information to understand the visitors’ preference which will help you persuade them to buy your product in the long run. […]
While the vast majority of marketers realize that poor landing page speed could affect whether or not a customer purchases something, they are more focused on things like A/B testing content and refining ad targeting, according to a study from Unbounce released Tuesday. Based on a survey of close to 400 marketers who spanned industries […]
The success of account-based marketing depends on collaboration and alignment between marketing and sales. Both teams must agree on goals, metrics and methods before they can implement an impactful account-based marketing strategy. Collaboration is imperative to success but difficult to accomplish considering the already labor-intensive and process-detailed workplans for each department. The good news is […]
If marketers are struggling to figure out how to develop a personalization strategy that works, the vice-president and managing director at consulting firm Relation1 suggests looking at a tactic that often doesn’t work — the traditional online retargeting campaign. Anyone who has went researching online for a new laptop, a productivity tool or a SaaS […]
