acquiring enterprise customers

B2B startups share their secrets for acquiring enterprise customers

For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer. The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified […]

techweek toronto

The big question for B2B startups: Build a data science and AI team, or buy one?

Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]

high-converting business strategy

5 Simple Steps to Creating a High-Converting Business Strategy

Any newly established company bases its business strategy on projected expenses and income, the last being in turn dependent on the size of the target audience its products addresses. Finally, the attracted potential customers have to undergo the process of conversion in order to become actual, paying customers. Successful businesses are therefore those which not […]

Report: Predictive marketing platforms boost revenue

A new Forrester Consulting report says businesses taking advantage of predictive marketing tools can often see their main objectives be accomplished: increase revenue growth. Predictive marketing and analytics platforms are essential to revenue growth for companies, the report states. It’s believed that B2B firms using these types of tools often outperform their rivals in various […]

The slow death of organic social engagement

Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]

Growth Marketing Conference: ‘You have to do bigger, better things to hit revenue goals’

The term “growth marketing” or in some quarters “growth hacking” may not have a universally agreed upon definition, but its adherents adamantly believe that it works. On December 3, at the Growth Marketing Conference, in San Francisco’s Hotel Kabuki, the day’s opening panel session, “The Future of Growth Marketing: Tools, Strategies and Tactics” brought together […]

B2B Solution of the Week: How companies use different metrics to determine customer satisfaction

Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can make a difference in maintaining customer happiness and loyalty. This article will examine […]

Inside the best email practices for customer conversion and retention

The B2B sales mantra is straightforward – attract, convert, and retain. While everyone needs to fill the funnel, marketers are wise to focus on conversion and retention: data analytics vendor SumAll discovered that between 25 and 40 percent of total revenues come from returning customers, and businesses with 40 percent repeat customers generated nearly 50 […]

What is your customer worth? It’s time to look beyond KPIs

Ask 10 people what key performance indicators (KPIs) a business should monitor, and you very likely will get 10 different answers. A business’s’ access to an increasing wealth of data and powerful analytics tools should theoretically make it simple to develop performance measurements that truly matter. But B2B businesses have focused on using largely outdated […]