There really was something for everyone in the top ads for June 2015. If you shed a tear, laugh out loud, or share any of these, chances are you’re opening your wallet and in that, there’s a lesson for every B2B professional to learn. RSA: “Don’t look back” Road safety has never seemed so simple […]
A new survey reveals what Canadian advertising agencies need to heed to hit their targets. The main takeaway? Video advertising is too big to ignore. Analysts from BrightRoll and IAB Canada looked into “insights and trends that deserve more attention” in their 2015 Canada Advertising Agency Survey, which include metrics to measure success and agency trends in […]
Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]
“Skip Ad.” That short clickable text was what once defined digital video ads. In the landscape ad agencies now work in, digital video ads are no longer so irrelevant that all consumers just skip them. According to Q4 2014 research by Integral Ad Science, the percentage of U.S. online video ads that were in-view that […]
What has video marketing accomplished in the past 70 years? What were some of the landmark events that led to the rise of video in the marketing industry? According to Mind Tools around three-thirds of the population are visual learners. “That means if you want to grow demand for your ties by teaching your customers […]
On February 1 Super Bowl XLIX will be overwhelming TV screens across North America. The sports event is a big deal to football fans, but it also brings something else that is arguably even more exciting: Super Bowl commercials. It costs $4.5 million just for 30 seconds of air time during this year’s event. We’ll see […]
How does your company begin to explain its services or products? If you’re like most organizations, it’s probably with heavy text and a couple of images thrown onto a webpage. We know that more time spent on a page improves the chances of conversion. So why then do we constantly use boring approaches to explain exciting […]
Alongside death and taxes, you can add one more certainty in life: bots. Like germs, they are everywhere and to some degree, unavoidable. You can only protect yourself so much. But if you’re investing in online video advertising, new research suggests that you may be paying for a lot of bots. According to a new report […]
Is the future of digital advertising a five-second spot? Bell Media Mix announced Wednesday it would be offering its advertising partners a new product called 5on5, a unique service that provides five-second ad spots across five of its platforms, including CTV, specialty channels and radio. This move is ostensibly an industry first and could very […]
On Monday, Instagram began rolling out ads in Canada and has partnered with six key Canadian brands for launch – HBC, Air Canada, Target Canada, Travel Alberta, Sport Chek and Mercedes-Benz, according to a company press release. The Canadian launch of ads on Instagram comes almost exactly one year after the U.S. market launch and […]
Google-owned YouTube, with over 6 billion hours of video watched in a month and 100 hours of video uploaded every minute, has recently announced plans to offer a paid, ad-free version of its site to users. But the question is, how will consumers react, and how will these changes affect the advertising industry as a […]
With online video display advertising poised for significant growth in the next five years, two factors are top of mind: quantity and quality. Online video, in some ways similar to television with its ability to “tell stories” that are particularly strong at creating brand awareness, is a medium unlike any other, especially for advertisers. According […]
If content is king, it seems video content is ascending the throne. The Content Marketing Institute reports 73 percent of B2B marketers use video, and according to a survey by Demand Metric this year, 82 percent of B2B organizations report some level of success with video marketing. In a separate Demand Metric survey from August, […]
