In a world that is ever changing, with constant trends dipping into a congested marketplace, there have become very few constants for big money tech investors. One of the industries that has bucked that trend however is the video editing market, which is predicted to surpass the $30 billion dollar mark in terms of investment […]
Video is one of the most powerful tools in a marketer’s toolkit. It can be used to create a strong emotional connection with your audience, and it can be extremely effective in promoting your brand. But video marketing doesn’t have to be limited to just creating awareness for your brand. You can also use video […]
Adobe’s Marketo on Wednesday said it would help B2B firms trying to turn account-based marketing programs into more holistic, “epic” customer experiences via increased AI capabilities and expanded integrations with LinkedIn and Vidyard. In a virtual event called Marketing Nation Live, Adobe senior vice-president of digital experience (and former Marketo CEO) Steve Lucas discussed the […]
Nearly 70 per cent of business professionals will watch a one-minute video all the way through, but stretch it to 20 minutes and only a quarter will do the same, according to data from Vidyard. Vidyard, based in Kitchener, Ont., recently released its 2019 State of Video In Business Report, which is based on qualitative research […]
There is no mention of the words “Star Wars” and he’s walking on water rather than the desert planet of Jakku, but John Boyega still manages to walk with the confidence of a stormtrooper in the latest TV commercial from Cisco. In a 30-second clip titled ‘Unleash the Power of the Cloud,” the actor best known […]
Don’t worry about the steep drop-off: nearly 60 per cent of the business companies gain through a webinar comes from those who tune in on-demand, according to the latest research from BrightTalk. In its 2019 benchmark report, which is based usage data across the San Francisco-based firm’s platform for hosting webinars and videos, also wove […]
Though his firm has spent a decade serving as a hub for hosting and maximizing the effectiveness of webinars, BrightTalk CEO Paul Heald increasingly finds himself referring to the content as simply “talks.” While some BrightTalk users continue to follow the “voice with slides” approach, for example, Heald has been noticing a lot more integration […]
Since January is our “Leadership Issue” I thought I would start this newest weekly feature with a trending leadership hashtag. #MLKDay Today, we commemorate my father’s 89th birthday. Beyond sharing #MLK quotes, I pray that our global community, from educators to politicians to artists to law enforcement, will truly hear his voice, follow his teachings […]
In 2015, online video comprised 63 percent of the total Internet traffic and that number is expected to rise to 79 by the year 2020, as per Cisco. This just goes to show how popular online videos are – not just because they are effective at conveying content and information, but because they’re very easy […]
B2B marketing in the traditional manner is no longer a choice. Developments in technology have modified how buyers research and discover products and services. Now, there is an advanced group of buyers who are well known with the new digital landscape known as millennials. Millennials favor a different approach. They are more willing to do […]
Video marketing might seem like an obvious choice for B2C but a less obvious option for B2B marketing. However, looking at the statistics – 73% of B2B marketers say video positively impacts ROI and 80% of online traffic is predicted to be video by 2019 – it’s an avenue that definitely needs to be explored. […]
Content marketing is changing. People are able to choose where and when they interact with content. Video marketing is a different type of content, with some surprising statistics: Video is projected to claim more than 80% of all web traffic by 2019. Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 […]
Web development firm Wix.com launched an ad campaign around the Super Bowl, and its YouTube ad has attracted the most pageviews out of all released Super Bowl ads online, Advertising Age writes. The #StartStunning spot features the cast of Kung Fu Panda 3 honouring 50 years of the Super Bowl by looking back at a few […]
Slack, the robust communications tool used by more than two million people daily, launched in preview a Skype feature that will let you make calls within the app. Microsoft said anyone on a Slack team will be able to start a Skype call from a computer by typing “/skype” into the Slack chat “regardless of whether team […]
For the very first time, video ad campaigns running on at least two devices in Canada have exceeded the 50 percent benchmark, reports a new report from Videology, a video advertising solutions firm. According to a quarterly report on online video in Canada, 53 percent of video campaigns employed at least two devices. This includes 41 percent […]
A new study found that almost three-quarters of respondents believe that video positively impacts marketing results and ROI. The study, conducted by online video marketer ReelSEO, surveyed 350 B2B marketing, agency and management professionals. Other stats from the study revealed: 96% of B2B organizations are engaged in video content marketing 94% of respondents are involved […]
There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent research uncovered mobile video advertising is growing three times as quickly as desktop video advertising. B2Bnn breaks down the numbers. BI Intelligence Shows […]
Personalizing your B2B marketing is one of the easiest ways to cut through the noise in today’s busy marketplace. Why? Because our identities are hard-wired into our psyches (the fancy name is interpellation), and we immediately recognize ourselves when someone says our name. That’s why marketers try to personalize their content for us. They know […]
Consider Terry Crews and Isaiah Mustafa the two most popular faces of a retail brand in recent memory. As the Old Spice pitchmen, they are now back with an Old Spice ad heavy on the surreal comedy that made the original spots such huge hits. Titled And So It Begins, the 45-second ad finds the two muscular […]
In this regular column, we profile the ads, videos and memes making us truly laugh out loud in the B2Bnn office. If you’re not involved with fantasy sports, chances are you don’t know how much fantasy sports fans love talking about it with each other. Without fantasy sports to talk about, the NFL believes, fans will […]
