How SMBs can use cloud technology to avoid productivity loss

Cloud-based technology has changed the way we do business in the modern world. Cloud services are enabling the workforce to become more mobile and more flexible while increasing compliance, uptime and quality of service. For small- and medium-sized businesses (SMBs), this offering is invaluable when it comes to streamlining business operations, managing remote workers and […]

Programmatic advertising comes to wearables

by Kay Mathews Programmatic ad buying promises “hyper-targeting abilities” and FitAd brought this burgeoning tech for marketers to wearables by inking a deal with Amtrak’s Acela Express. The train-travel company is being called by Adweek “the first known programmatic wearables ad buyer.”  Travelers in Acela’s Eastern Seaboard route who are golfers on courses in that […]

Will Apple iAd finally click with B2B mobile advertising?

Mobile advertising is full of oddly incongruent trends. Consider, for example, how time spent on mobile is growing fast, up 23 percent in 2014, as adults devote less attention to other media. But mobile ad spending has lagged far behind. According to eMarketer, major media ad spending on mobile in the U.S. was just 7¢ for every hour that an adult spends on mobile, in […]

Will you soon be able to see Twitter engagement stats right in your tweets?

You likely have analytics tools to find engagement statistics for your daily tweets. But what if you could see data directly within your tweets moments after posting? It could be reality thanks to a new Twitter experiment reported by TechCrunch. If deemed successful, Twitter will “show many you how users are clicking on the links in the […]

Using behavioural economics to drive customer engagement

For many companies, sometimes it takes a fresh perspective to figure things out, and at BE Works that’s just what they do. The Toronto-based consulting firm analyzes consumer behaviour and determine ways of influencing people to achieve the desired behavior. Welcome to the new world of behavioural economics. We spoke with BE Works CEO Kelly […]

How this company specializes in conversion rate optimization

Website performance is a key priority for any brand. It is no accident that high profile companies have well-designed websites; these sites are the result of heavily-customized and multi-faceted optimization strategies designed to convert page visits to sales. If you want to make your website perform better and earn you more revenue, you may want […]