How can you better measure the success of your mobile marketing?

To create more effective advertising campaigns, there is one key question marketers need to ask: what was it that persuaded a consumer to make a purchase? Determining attribution in digital advertising is one of the most difficult challenges in the industry today, and this is made even more challening with the rise in mobile devices. […]

Why programmatic is a trend you can’t afford to ignore

Programmatic buying is shaking up the digital marketing industry, even if those deep within the market don’t know it yet. As TechRadar reports, according to recent research by the IAB (International Advertising Bureau), 89 percent of European publishers, advertisers and agencies state that they believe “programmatic trading will indeed have a significant impact on digital […]

Should SMBs go beyond QuickBooks for their accounting software?

Is Intuit well positioned to maintain its dominance in the small-to-medium business accounting software market in cloud era? Is the company’s long-running QuickBooks franchise still the best option for SMBs? QuickBooks has been around in one form or another for a generation. But over the past few years, cloud-based mobile competitors have been gaining customers […]

Beyond the hype: Get ready for the Internet of Things

The Internet of Things has reached peak buzz. Gartner placed IoT at the very pinnacle of its 2014 Hype Cycle for emerging technologies, and it’s little wonder why. For years now, technology executives, “thought leaders” and especially marketers have loved to talk about the seemingly futuristic concept of a global nervous system of networked, intelligent sensors. The implications […]

5 ways e-commerce sites can capitalize on Black Friday, Cyber Monday

Black Friday, falling on November 28, and Cyber Monday (December 1) are dates etched on the minds of all retailers; but how are smaller e-commerce businesses preparing for this major shopping season, and how can these businesses capitalize on a retail holiday traditionally celebrated by big box retailers? Consider the numbers for a moment. According to […]

Dissecting the content marketing funnel

Content is king, and for your business to excel in today’s fast-paced marketplace you need a solid content marketing strategy to generate leads and turn them into paying clients. According to CMI’s study 2015 Content Marketing Benchmarks, Budgets and Trends, consistently creating engaging content, and on a variety of subjects, are the biggest challenges that […]

Software-defined networking: A primer for non-techies

B2B tech is getting smarter. Back at the dawn of internet time, you had boxes and routers and a network was ‘managed’ by plugging and unplugging things. Each device had its own brain and each component had to be individually managed, and like Christmas lights, an entire network could be dependent on one faulty connection. […]

13 things you need to consider before bringing your business to the cloud

Individuals, businesses, non-profit organizations and schools are heading to the cloud. The innovation in the cloud-computing industry is emphatically transforming the workplace as a greater abundance of data is being stored. Data is being accessed from anywhere and everywhere and the way workers are performing their job duties is evolving. The cloud era is here […]

What you need to know about the state of venture capital funding in U.S. and Canada

by Kay Mathews  Fuelling economic growth through investment in startup companies is a priority in Canada and the United States. Leaders of both nations have taken steps to reinvigorate venture capital industries in their respective countries, but the means to that end are distinctive. According to a May 6 National Venture Capital Association press release, […]

Why “Dewrito” will never appear in stores: stunt marketing and B2B

Doritos-flavoured Mountain Dew, the food hybrid that launched a thousand headlines and a million winces. Attention sought? Mission accomplished. But don’t believe Pepsi expects to actually sell any; this is an example of the dark marketing art known as stunt marketing. Stunt marketing has a long history, stunt product development a shorter one, mainly in food […]