The opening scene helps the viewer quickly answer a list of basic questions that give context for the story about to unfold. Where are the characters? Who are they, and should the viewer love them or hate them? Is the story going to be sad or scary or funny? Think of the opening scene in […]
There’s an old story that gets to the heart of what branding today needs to incorporate: A priest during the height of the Russian civil war would walk the same route every day from his home to church until one day he was stopped by a soldier who asked him, “who are you?”, “where are […]
Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]
Lena Elkins is a business and marketing coach, international speaker, and a member of the Forbes Coaches Council. Specializing in magnetic digital marketing, copywriting, sales funnels, and strong money mindset, Lena takes a straight-forward approach to breaking through major barriers, and reaching accelerated success for her clients. Lena has been featured in more than 100 […]
The challenge of quantifying and communicating the results of earned media campaigns has led strategy and design agency Pilot PMR to create its own reporting software tool. A 13-year-old firm based in Toronto, Pilot PMR has given the product its own brand, Stack, and offered a detailed look at the process of developing it from […]
Companies and individuals have domain name issues to deal with every now and then. The big problem arises when someone registers a domain name which is very similar to yours. When this happens, your first step will usually be to obtain a legal transfer of the domain name to you. There are some important factors […]
At the heart of every brand strategy is a firm’s DNA – what makes them different (i.e. their competitive advantage), and how they are positioned in the marketplace. But what if your firm simply doesn’t have any differentiators? This article will explore four options for dealing with this common situation. A. Embrace a new focus […]
SurveyMonkey, the company whose tools have helped business professionals ask customers and colleagues about any number of subjects, is offering new answers to the questions of what it does, why it does it and where it sees its future. The San Mateo, Calif.-based firm recently unveiled a brand campaign centered around a concept described as […]
Celestica International Inc. on Tuesday will release what executives described as its most significant brand overhaul since 2007, positioning the electronics manufacturing services firm as the enabler of innovation among companies from its native Canada to Silicon Valley. The rebranding includes a new logo that says goodbye to the flaming red comet that has served […]
Don’t Confuse a New Look with a New Brand If you have ever sat across from a chief financial officer or the head of sales and tried to convince them that thought leadership is actually a thing, then you will appreciate the 99U blog published by Adobe. This, in my view, is a gold standard for corporate […]
Don’t know where to start? Are you using the right stock photos for your business? Follow these tips: Stick to your business. Make sure you’re always choosing images related to your industry – if you’re selling cosmetics, then your image theme and the concept should relate to that, even if it is remotely or vaguely. […]
Top ten answers on the board – here’s the question: what’s Gene Simmons most famous for? Indeed, there’d be ten answers on the board, depending on who you ask: forming the rock band KISS, two reality TV shows (Gene Simmons Family Jewels; Celebrity Apprentice), a film actor, an author of seven books, being a merchandizing […]
If you’re in Marketing, chances are you’ve probably seen one of Tom Fishburne’s cheeky cartoons, so it was fantastic to hear his thoughts at MarTech in San Francisco. With his own brand of personal humour, Fishburne outlined the 5 steps to adopting a marketing mindset for the modern digital world. We’re at an awkward stage […]
Branding is one of the most important, and most complicated, facets of business. Branding is about showing the public what your product or service is about in one quick snapshot. Social media has changed the way companies advertise as customers find themselves bombarded with targeted ads, pop-ups, and email campaigns. Your branding strategy has to be […]
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation is the key to business success. […]
It’s time for another edition of B2B Trending Conversations, wherein we sift and sort through social networks and blogs to bring you the best of what’s buzzing in the B2B space for the week. This week, we’ll explore how inbound marketing can boost lead generation, we’ll weigh whether demand gen or brand building is more […]
At a time when digital tools such as social media and content marketing are all the rage, some startups are discovering that going un-digital can be an effective approach to marketing. In the marketing world, it’s all about being digital active. Brands need a vibrant social media presence, ideally on multiple platforms. They need to […]
What do Starbucks, Nike, Apple, Coke and Disney have in common? They all come to mind as recognizable and memorable brands, but there are far more, and they exist in every industry. According to brand builder and keynote speaker Jeremy Miller, it’s not just big companies that can become ubiquitous, and it’s not altogether inconceivable […]
