Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]
B2B CMOs may occasionally have challenges wrangling the staff on their marketing teams, but that’s nothing compared to the way a firm called Oribi has portrayed the various social media channels used to communicate with customers. Based in San Francisco, Oribi offers a dashboard-like tool that is designed to track content from a company blog […]
I have totally been lying to everyone for months. Ever since I started using a meditation app, Insight Timer, back in February my sessions have been immediately broadcast on my Twitter account afterwords. When friends and business acquaintances bring it up I’ve been feigning ignorance, acting almost embarrassed that I haven’t turned that feature in […]
Instagram’s launch of a longform video sharing service called IGTV was marketed primarily to individual “creators” and consumer audiences, but at least one enterprise software company is already using it to educate its target audience. While Instagram started primarily as a photo-sharing service, it has expanded in recent years with Instagram Stories, a simple way […]
Many people see Instagram as a platform used only by teens wanting to share selfies with friends. Businesses are hesitant to start marketing there because they fear they might not find their target audience on Instagram. This couldn’t be further from the truth because Instagram has over 800 million users, and more than half of […]
The past decade has proven the importance of digital mediums to set the difference in marketing strategies and catching a large pool of clients. Whereas some people may agree your office’s location still proves a decisive factor for building trust in customer service management, there is still an unexploited value in the usage of smartphones […]
Welcome back to B2B Trending Conversations, our weekly summary of selected social posts generating clicks and interest in the B2B space. This week, we’ll compare B2B and B2C Instagram marketing, get tips for how to build a better B2B business site, and clear up some of the confusion surrounding purchase intent data. There’s also an […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]
Are you using Instagram for your B2B business? What if you knew you were missing out on 300 million monthly active users (as of December 2014)? 40% of Fortune 100 companies are using Instagram right now, with more businesses jumping on board every week. Here’s one more stat about why you should be using it […]
It’s Wednesday, and that means it’s time for B2B News Network’s latest edition of our Hashtag Team report, in which we bring you a summary of the hottest trending tweets in the B2B space. As we do every week, we sift and sort through countless tweets using the cutting-edge social tool Nexalogy to bring you […]
The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if your audience is active on platforms like Twitter and Instagram and you have a niche audience you’re trying to reach that goes beyond […]
In a major effort to improve the quality and results of its collaboration with advertising agencies, Facebook has launched a consumer research service called Facebook IQ. This month a Facebook IQ Live road show tour demonstrated the program’s strength to key ad industry players. “With more than 1.39 billion people on Facebook, spending an average […]
Do you have several mobile photos you want to showcase and share with your followers and the rest of the world? There’s an Instagram app for that. The photo-sharing social network announced Monday that it has launched Layout, a mobile app that allows users to merge up to nine images into one. Collaging pics standalone feature […]
Instagram has added a carousel-like feature for advertisers, allowing users to scroll through multiple photos from one user by flipping through them horizontally. At the end of the carousel in a sponsored post, Instagrammers can click on additional content or visit a website to learn more, as AdWeek explains. “Until now, brands have mostly used the app […]
Hashtags are to social media what iPhones are to Silicon Valley: they’re everywhere. Hashtags are used in everything from campaigns by major companies to updates from your friends. Marketers try to capitalize on hashtags and use them in the most effective way possible, but it can get confusing and overwhelming to anyone trying to make a lasting impact. By […]
According to the Competitive Intelligence Blog , only 19 percent of B2B brands use Instagram. And when it comes to marketers, 22 percent have jumped on the photo-friendly bandwagon. The reason? Instagram is still considered a B2C-centric platform. Nothing could be further from the truth, though. Some B2B companies have been able to stand out […]
Many businesses are latching onto the Instagram buzz. Simply Measured analyzed Interbrand’s Top 100 list on Instagram during Q3 2014 and found that 86 of the top 100 brands are now on Instagram, up from 54 of the top 100 companies at the same time in 2012. User engagement has also increased during this time […]
