Instagram B2B marketing

65% of B2B marketers will increase Instagram organic activity in 2019: Study

Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]

Oribi

Oribi video ad portrays social media channels as uncontrollable, spandex bodysuit-wearing employees

B2B CMOs may occasionally have challenges wrangling the staff on their marketing teams, but that’s nothing compared to the way a firm called Oribi has portrayed the various social media channels used to communicate with customers. Based in San Francisco, Oribi offers a dashboard-like tool that is designed to track content from a company blog […]

mindfulness

Editor’s note: Why mindfulness is critical for marketers, sales execs, IT leaders and other B2B professionals

I have totally been lying to everyone for months. Ever since I started using a meditation app, Insight Timer, back in February my sessions have been immediately broadcast on my Twitter account afterwords. When friends and business acquaintances bring it up I’ve been feigning ignorance, acting almost embarrassed that I haven’t turned that feature in […]

Instagram IGTV B2B brands

And one of the first B2B brands to launch on Instagram’s IGTV is . . .

Instagram’s launch of a longform video sharing service called IGTV was marketed primarily to individual “creators” and consumer audiences, but at least one enterprise software company is already using it to educate its target audience. While Instagram started primarily as a photo-sharing service, it has expanded in recent years with Instagram Stories, a simple way […]

content marketing

B2B Trending Conversations: Content Marketing Benchmarks, Social Marketing, the Future of Big Data

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]

5 brands you should follow on Instagram to learn valuable B2B lessons

According to the Competitive Intelligence Blog , only 19 percent of B2B brands use Instagram. And when it comes to marketers, 22 percent have jumped on the photo-friendly bandwagon. The reason? Instagram is still considered a B2C-centric platform. Nothing could be further from the truth, though. Some B2B companies have been able to stand out […]