Egon Zehnder CDOs

CDOs may see themselves as future CEOs, but Egon Zehnder research shows some big obstacles first

Forty two per cent of chief digital officers told Egon Zehnder they believe their next role will be CEO, despite the fact the vast majority are the first in their company to hold their current title and three-quarters don’t feel their organization is prepared for digital transformation. The global executive search firm recently released CDO Decoded: The […]

The top 10 things a B2B CMO needs to know to improve their PR firm’s results

If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, you can sit back and focus on your core responsibilities. Congratulations! You’ve made a great choice! But, before you hand […]

StrategyMan

A graphic novel for business pros illustrates the traps that can threaten an effective strategy

In StrategyMan vs. The Anti-Strategy Squad, the main characters – StrategyMan, Purposeidon, Innovatara, and our trusty researcher Rich – come to the aid of TechnoBody, an innovative tech company about to launch a new, wearable technology product. TechnoBody has been targeted by members of the Anti-Strategy Squad, who want to kill the company’s strategic plan by […]

Street Wisdom walking

Street Wisdom for business: Walking your team towards a better strategy

If people like Aristotle, William Wordsworth, Charles Dickens, Henry David Thoreau got some of their best ideas while walking, why wouldn’t a CEO, CMO or sales exec? While Curiosity Inc. has already been working with individuals to test out the “Street Wisdom” approach to tackling difficult questions, its official launch on Friday could also offer […]

brand positioning

How to Differentiate Your Business: 4 Brand Positioning Options

At the heart of every brand strategy is a firm’s DNA – what makes them different (i.e. their competitive advantage), and how they are positioned in the marketplace. But what if your firm simply doesn’t have any differentiators? This article will explore four options for dealing with this common situation. A. Embrace a new focus […]

content social media marketing

Five Reasons Why B2B Companies Fail at Content and Social Media Marketing

In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]

e-commerce strategy

4 Elements of a Successful B2B E-commerce Strategy

Business customers look quite differently at online purchasing. Their decisions are logical and practical. It all depends on which provider ticks the most checkboxes on their list, who they can trust and who can accommodate them flexibly. In order develop a successful strategy a B2B ecommerce website should concentrate on providing as much useful information […]

go-to-market strategy

5 Steps for a Successful Go-to-Market Strategy

Ask many business professionals if they have a plan for bringing a product or service to market, chances are good they’ll reply, “Yes, we’ve spent considerable time developing our business plan, so we’re ready to go to market.” Not so fast. What’s happening here is not uncommon – many businesspeople confuse a business plan with […]

data-driven marketing strategy

Three Electric Components of a Data-Driven Marketing Strategy

Extra! Extra! Read all about it! Data-Driven Marketing, or the process of making decisions that arise from the analysis of data, is in the news (again). Let’s review the topic’s latest headlines from the likes of Forbes and Aberdeen. Data-driven organizations are: 3x more likely to have increased revenues 6x more likely to achieve competitive […]

disruption

Reinvention: Accelerating Results in the Age of Disruption

Reinvention Defined We define Reinvention as: “Quantum Individual and Organizational Change Accelerated” For you and your organization to be successful, you must have the ability to change, pivot, and morph faster than the speed of the ever-changing external environment you operate within. And you must have the ability to accelerate the results that matter most […]