The biggest business news from yesterday was that Twitter and Elon Musk have come to a deal where an entity owned by Musk would acquire Twitter for just over 44 billion dollars. What will this mean for Twitter? There is much speculation about what this means for the leading soapbox app. Some of the things […]
Today is Earth Day. This is a special edition where we put aside the acquisitions, appointments, events, and studies to highlight businesses that are investing in our planet. Edison once said ” There is a way to do it better-find it”. Smart companies realize it is not just about discussing climate change but finding ways […]
With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has completed its acquisition of U.S.-based fintech company DadeSystems. This acquisition broadens Versapay’s suite of accounts […]
Canada’s bustling tech sector has attracted national and international headlines in recent weeks, as an influx of investment into the nation’s talent pipeline helps it earn a reputation as a major hub for the industry. The latest edition of LinkedIn’s Workforce Report for Canada reveals where the tech workforce has expanded the fastest over the past year, as […]
So many companies release reports and whitepapers this week. In our update, we are highlighting three reports that are worth the read. Many companies are taking measures to increase pay equity among workers, research from talent solutions and business consulting firm Robert Half shows. Nearly seven in 10 C-suite executives surveyed in Canada (69 percent) […]
Is your content really working for your business? Do you spend a lot of time writing blogs and website content to boost sales for your B2B? That’s great. But, if your target market doesn’t see your content, you just waste time and effort. It’s one thing to create good content. It’s another thing to actually use […]
Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events. Before your organization starts putting these […]
One of my Facebook friends, who is also a journalist, recently posted a status update which said, “Of all things I have to be grateful every morning, the greatest one is that I’m not an ‘influencer.’” It says a lot about the world of marketing, sales, media and technology that the word “influencer” can inspire […]
Throughout the professional services marketplace, buyers are changing. Just as consumers have come to rely on online searches to educate themselves before buying products and services, so too have the businesses that buy from professional services firms. These potential clients need to solve business problems, and are looking for firms with the specific expertise required […]
What do Paul Revere, sales and marketing rockstars and fighter pilots have in common? They were all in Boston for the Growth Acceleration Summit held at The Revere Hotel – complete with horse sculptures and a modern day mural depicting the famous Paul Revere ride. The Growth Acceleration Summit is one of the few events […]
In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]
Celestica International Inc. on Tuesday will release what executives described as its most significant brand overhaul since 2007, positioning the electronics manufacturing services firm as the enabler of innovation among companies from its native Canada to Silicon Valley. The rebranding includes a new logo that says goodbye to the flaming red comet that has served […]
This week’s notable hires and appointments in the B2B world! *** ZorroSign, Inc., pioneer of electronic signature technology and the developer of a complete and unified Digital Transaction Management platform has announced the appointment of Mr. Shamsh Hadi as the new Chief Executive Officer and Mr. Akbar Jaffer as the new Chief Marketing Officer of the company. *** Gagen […]
The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]
We bring you weekly acquisitions in B2B. This is what happened this week: *** Deloitte announced that it has acquired substantially all the assets of Web Decisions LLC, an omni-channel data management and marketing services company. Web Decisions is known for solving complex data management and campaign management challenges for clients in the retail, e-commerce […]
This week’s notable hires and appointments in the B2B world! *** BDNA, an information technology services provider, has appointed Mary Haigis as Executive Vice President of Marketing. She will head up corporate branding, field marketing, corporate communications, Web properties and integrated marketing efforts for BDNA. *** Aspect Software, a leading and award-winning provider of fully-integrated […]
Businesses today are doing everything they can in order to increase their customer acquisition, social media presence, and creating more ways to put out their product. One of the things that they have started using is something known as a chatbot. As you’ll see, these devices have revolutionized the way companies do business, and they […]
As security staff gets increasingly overwhelmed preparing for compliance audits and managing security incidents, B2B companies have started to ask about outsourcing managed security services. A recent report from analyst firm IDC found that Canadian organizations will become more reliant on third-party SaaS and managed security services by 2019. And Canadian chief information security officers (CISOs) will […]
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s getting said and shared about B2B on Twitter, LinkedIn and other social networks. We’ve got some out-of-the ordinary topics for you this week, starting with bridging the digital gap between B2B and B2C. We’ll learn how to avoid the most common […]
Over the past decade or so, B2B marketing has emerged as a discipline in its own right. Catering to the unique needs of businesses, B2B marketers are always looking for innovative ways to foster relationships with their clients. They frequently need to go above and beyond classic marketing tactics to make an impact. Because of […]
