content social media marketing

Five Reasons Why B2B Companies Fail at Content and Social Media Marketing

In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]

appointment

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** ZorroSign, Inc., pioneer of electronic signature technology and the developer of a complete and unified Digital Transaction Management platform has announced the appointment of Mr. Shamsh Hadi as the new Chief Executive Officer and Mr. Akbar Jaffer as the new Chief Marketing Officer of the company. *** Gagen […]

evolving customer behaviour

Evolving Customer Behaviour and What It Means for B2B Online Marketing

The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]

weekly acquisitions

Merger & Acquisition Digest

We bring you weekly acquisitions in B2B. This is what happened this week: *** Deloitte announced that it has acquired substantially all the assets of Web Decisions LLC, an omni-channel data management and marketing services company. Web Decisions is known for solving complex data management and campaign management challenges for clients in the retail, e-commerce […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** BDNA, an information technology services provider, has appointed Mary Haigis as Executive Vice President of Marketing. She will head up corporate branding, field marketing, corporate communications, Web properties and integrated marketing efforts for BDNA. *** Aspect Software, a leading and award-winning provider of fully-integrated […]

managed security services

How B2B Companies Outsource Managed Security Services

As security staff gets increasingly overwhelmed preparing for compliance audits and managing security incidents, B2B companies have started to ask about outsourcing managed security services. A recent report from analyst firm IDC found that Canadian organizations will become more reliant on third-party SaaS and managed security services by 2019. And Canadian chief information security officers (CISOs) will […]

people to watch

Nominations Open for B2BNN’s “People to Watch” in 2017

In 2016 we ran Indices for a number of B2B Influencers. This year we want to know who the up-and-coming folks are. We’re looking for people from across B2B, the movers and shakers, or business leaders who are poised to have a big year. No matter the industry…communications, technology, HR, supply chain, marketing, anyone on the […]

social media

B2B Trending Conversations: Fun with Social Media, Hiring the Perfect SDR, Maximizing SEO

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s trending in the social media B2B space. This week, we feature posts on hiring the perfect sales development rep, making boring B2B brands come alive, predictive marketing software and more. We’ve also selected a pair of infographics, including one on using […]

content marketing

B2B Trending Conversations: Content Marketing Benchmarks, Social Marketing, the Future of Big Data

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]

Nominations open for B2B News Network’s American B2B Content Marketing Influencer Index

Recently, we ran our Canadian B2B Marketing Influencer Index. When we put out the call for nominations, we got an amazing response – the best we’d ever seen. And every nomination was well deserved, as we believe that behind every successful B2B organization is a dedicated marketer. Now it’s time to feature our neighbours south […]