Todays Headlines

B2B News for Tuesday, April 19th, 2022: Acquisitions, Appointments and a Blended Finance Event

With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has completed its acquisition of U.S.-based fintech company DadeSystems. This acquisition broadens Versapay’s suite of accounts […]

Todays Headlines

B2B News for Tuesday, April 12th, 2022: Linkedin Workforce Report, Consumers Plan to Spend Less and an Acquisition in the Making

Canada’s bustling tech sector has attracted national and international headlines in recent weeks, as an influx of investment into the nation’s talent pipeline helps it earn a reputation as a major hub for the industry. The latest edition of LinkedIn’s Workforce Report for Canada reveals where the tech workforce has expanded the fastest over the past year, as […]

Todays Headlines

B2B News for Friday, April 8th, 2022: Research Reports and White Papers Edition

So many companies release reports and whitepapers this week. In our update, we are highlighting three reports that are worth the read. Many companies are taking measures to increase pay equity among workers, research from talent solutions and business consulting firm Robert Half shows. Nearly seven in 10 C-suite executives surveyed in Canada (69 percent) […]

b2b lead generation

How to Harness the True Power of the 7 Top Content Types for B2B Lead Generation

Today’s top B2B brands tend to rely on seven types of marketing content to generate the majority of their leads. These content types include, in order of effectiveness, email marketing, content marketing social media marketing, landing page and website optimization, SEO, paid search, and webinars or virtual events.   Before your organization starts putting these […]

content social media marketing

Five Reasons Why B2B Companies Fail at Content and Social Media Marketing

In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]


Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** ZorroSign, Inc., pioneer of electronic signature technology and the developer of a complete and unified Digital Transaction Management platform has announced the appointment of Mr. Shamsh Hadi as the new Chief Executive Officer and Mr. Akbar Jaffer as the new Chief Marketing Officer of the company. *** Gagen […]

evolving customer behaviour

Evolving Customer Behaviour and What It Means for B2B Online Marketing

The internet is ever-changing. Functions that were easily identifiable a decade ago have evolved and, aided by technological innovation, today’s internet allows for greater interactions and user participation. Needless to say, this has implications for clients’ behaviour. As far as internet marketing is concerned, clients have now become more involved, and their increased participation has […]

weekly acquisitions

Merger & Acquisition Digest

We bring you weekly acquisitions in B2B. This is what happened this week: *** Deloitte announced that it has acquired substantially all the assets of Web Decisions LLC, an omni-channel data management and marketing services company. Web Decisions is known for solving complex data management and campaign management challenges for clients in the retail, e-commerce […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** BDNA, an information technology services provider, has appointed Mary Haigis as Executive Vice President of Marketing. She will head up corporate branding, field marketing, corporate communications, Web properties and integrated marketing efforts for BDNA. *** Aspect Software, a leading and award-winning provider of fully-integrated […]

managed security services

How B2B Companies Outsource Managed Security Services

As security staff gets increasingly overwhelmed preparing for compliance audits and managing security incidents, B2B companies have started to ask about outsourcing managed security services. A recent report from analyst firm IDC found that Canadian organizations will become more reliant on third-party SaaS and managed security services by 2019. And Canadian chief information security officers (CISOs) will […]