B2B SEO

How to boost the benefits of B2B SEO with the right social media strategy

We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]

employee advocates

Survey: Only 27% Act as Employee Advocates on Social Media

Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]

spooky marketing stats

B2B Trending Conversations: Spooooky Marketing Stats (and Other Stuff)

Welcome back to another edition of B2B Trending Conversations, our weekly selection of buzzworthy B2B tweets and posts. As Halloween fast approaches, we’ve embraced the trick-or-treat spirit with a treat of an infographic with scary marketing stats and helpful tips. We’re also running another infographic on building customer success as well as links to articles […]

Growth Marketing Conference: How to make Facebook advertising worth the ROI, for only a few dollars a day

You may have read about the man who used Uber, nearly got killed and still was charged $178.93. That man, Dennis Yu, chief technology officer at BlitzMetrics, presented at the recent Growth Marketing Conference in San Francisco’s Hotel Kabuki on how he targeted Uber on Facebook to get a refund and how his initiative can […]

Incredible stats to justify your employee advocacy-social media programs

More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved in your social media marketing even if they’re not on your official social media team? Short answer: Yes, you should. Foster the people The long answer […]

Report: Facebook ads still a better investment than Google display ads

Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]

Canadian advertisers harnessing power of mobile video

Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense rate, says a new study. Last week, Videology, a software provider for converged TV and video advertising, released a report titled “First Quarter Canada Video […]

Learning from the best on choosing the right cover image for your Facebook Page

Facebook Page cover photos are considered prime real estate on the social network. They are the first thing people see whenever they visit a company Page. Unfortunately, they continue being overlooked by a majority of B2B firms and marketers. Competition for a user’s attention is fierce. No matter what market you serve, chances are that hundreds […]

How to use social media (other than LinkedIn) to find your next great hire

Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But  hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]

Air Canada, Apple, Facebook have most loyal fans

A newly updated list of the most loyal brands include Air Canada, Apple, AT&T, Facebook, Domino’s, Google and many more. According to Brand Keys’ 19th Annual Customer Loyalty Engagement Index (CLEI), their index measures brands whose drivers come closest to meeting (or even exceeding) those of their respective category. The number-one company “is always the one whose […]

How to get your content in front of the right audience

What kind of traction is your current marketing content getting? Tons of shares, visits, and comments? Great! Very little of anything? You’re not alone. B2B marketers often spend a lot of time creating great content that provides hefty value to readers. Yet it’s easy to forget that you’ve got to deliver that valuable content to an audience […]